There is a LOT I need to think about, do and write about following the success of the European Wine Bloggers Conference (EWBC) this weekend – so much so that I have neglected to put up a post on this blog since my return, which rather misses the point!
So, what does the EWBC mean for The Wine Conversation? Here are some very early thoughts:
- The wine conversation needs to be less insular. We talk about wines we know and have access to, but there is so much more to learn and experience. We need to find ways to broaden our horizons, and listening to wine lovers from other countries is a great place to start
- Wine bloggers are as diverse as wine drinkers. Very few of us are doing the same as one another (wineries, marketing, tastings and more), which gives great scope for sharing ideas for conversations and exploring our different takes on them. We should find out what readers want to know more about and explore it together and maybe get debates going
- Let’s stop being too introspective (says a great offender) and be more innovative, particularly with media. Enjoying wine is NOT all about tasting notes and points systems. We need more video, audio, imagery and other creative content
- Honesty is not just the best policy, but essential to the trust bloggers need to build credibility. This doesn’t come from Codes of Conduct or Terms & Conditions, but from action. Let’s get on with doing the kinds of things that will really surprise and delight readers (like winery bloggers sharing details of the harvest and even tasting each others wines – coming soon!)
- Wine brings people together. Naturally. We must continue to get across that drinking and enjoying wine is more than getting drunk and avoid playing into the hands of those who would kill off the wine culture