A question

May 30, 2007 in marketing with 2 Comments

 

A question for a dreary Wednesday morning:

(I am trying to get my head around this and I am sure many people will have different views)

How important is the varietal on the wine label?

Any thoughts? Has anyone come across any diverging views?

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  • Andrew

    Important.

    Various reasons but mainly as an indication to the novice (even the intermediate) on what to expect. A Pinot Grigio is different to a Chardonnay. Having said that how many could tell the difference between a New World Shiraz and a Cabernet Sauvignon?