About

My name is Robert McIntosh

I started blogging about wine in June 2006 at wineculture.blogspot.com and then decided it was time to build something a little more serious. I decided to create a proper site, which involved renaming the blog and moving it to a more flexible platform, and that was when the Wine Conversation (http://wineconversation.com) was born.

I work in the UK wine trade as a “Brand Ambassador” representing wineries from Rioja – specifically Bodegas Dinastia Vivanco, Criadores de Rioja and Bodegas Carlos Serres. I am quite willing to let everyone know this in the interests of “full discloure” and an open, honest and informed conversation. However, this blog has nothing to do with these wineries, and the views expressed are mine alone.

This blog is my attempt to bring together my thoughts on wine – it is not a place to find wine tasting notes or details about specific wineries, winemakers, regions or countries. There are lots of great places that already do this, and I will try to locate these for you and add them to my Wine Links Gallery.

This site IS about wine in a general sense. If there is a common theme, it is about finding out where wine is the subject of the conversation, and linking these together. It is about wine marketing – what things are wineries and wine brands doing to bring wine to life? It is about innovation – packaging, communication, branding, distribution, and more. It is about wine culture – insights into how important, or otherwise, wine is in our daily lives, and what we can learn from its history. What I aim to do is to highlight the role of wine “outside the bubble” (as a friend of mine would say) and try to see what wine means to ‘real people’.

Hopefully that will keep me, and you, busy for a while.

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