This site IS about wine in a general sense. If there is a common theme, it is about finding out where wine is the subject of the conversation, and linking these together. It is about wine marketing – what things are wineries and wine brands doing to bring wine to life? It is about innovation – packaging, communication, branding, distribution, and more. It is about wine culture – insights into how important, or otherwise, wine is in our daily lives, and what we can learn from its history. What we aim to do is to highlight the role of wine “outside the bubble” and try to see what wine means to real people.

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