As a further follow up post on the subject of better wines in supermarkets, I see that The Telegraph (online at least) has recycled their previous news story with a funny, and unintended, contrast:
Quote from today’s article – exactly as per the page:
“Sales of bottles costing £10 or more are up 74 per cent in the past two years, said Tesco. The chain is stocking bottles of wine priced at up to £100 each for the first time.
[...] The supermarket’s beer, wine and spirits category manager, Jason Godley, said more shoppers are treating themselves to expensive wines.
“This would never have happened in a British supermarket even a few years ago and it suggests that Brits are fast shaking off their reputation, especially with our European neighbours, as a nation of plonk drinkers,” he said.
• South African brand Arniston Bay is launching wine in resealable pouches.
The pouches will launch in Britain this month, according to The Grocer magazine.”
Presumably those pouches are full of ‘quality’ non-plonk at over £10 then?