I recently saw the statement on Twitter that blogging is dead. Sorry, you cannot kill an idea (journaling) that has persisted since man first took quill to parchment.

Seeing that we work in wine and discuss wine blogs as part of our job, we should talk about what a wine blog really is.

If you understand the idea of blogging as an online journal and nothing more, you will see that the idea of there being A “best wine blog” is just silly. As is, frankly, any system claiming to rate “best wine blogs”. Who is the best “runner”? Usain Bolt, Haile Gebrselassie or maybe Fauja Singh?

People often accuse wine bloggers of not being professional. You’re right, sometimes they aren’t. We need our industry to understand that there are a variety of types of communicators who write about wine. A wine blogger who writes to tell the story of their personal journey in wine is not the same as someone who writes about wine futures. And they should not be held to the same standards.

Just because you have a degree, MW, WSET diploma, have written a book, or have been awarded every prize for wine literature that has ever existed, you are not a “better blogger” than anyone else. You can’t, by definition, be better. You can, on the other hand, be: More persistent, Better at Wine Rating, Better at Wine Science, Better at Wine Educating, Better at anything you wish to communicate about. But you are not better than another person who wants to discover wine and share that discovery with an audience, large or small, online.

The blog part is only the tool, or the physical means, used to log your content. I do believe Robert Parker would have been the first blogger if the software had existed at the time. He wouldn’t be the best wine blogger though. He might be an influential wine blogger in certain circles, maybe even indispensable to the industry. That said, I could argue that he is the worst wine blogger when it comes to recommending a wine to my parents. He uses language that they don’t understand and talks about wines that my parents are never realistically going to taste.

I happen to be the best wine blogger for my parents. I won an award for it. Really! Ok, so not really, but I hope to one day when my parents finally get around to handing out awards for meaningless family skills.

So, to all you people who think your wine blog is more important than another person’s: Get over it! You’re one of many. You may be the best in your niche, or for your audience, and for that I applaud you. The truth is that a blog is publishing tool. Go find a cool way to use it. Quit worrying about what other people are doing. There are plenty of audiences out there, find your own. Or if you have it, remember to give them what they want, which I assume is wine content. Publish it however you want, wherever you want, whenever you want. Have fun. Or don’t, I don’t care.

Update: I was remiss in not crediting the image. Tombstone image courtesy of the Tombstone Generator [Robert]

I don’t think I need to join in. David Lowe, did one of the better wrap ups when he asked top movers and shakers what they thought. I heartily recommend clicking over to read the lengthy article.

Therefore, I just want to make one request of wine writers, wine pundits, wine authors and the rest. It’s two pronged the request, and does have some caveats, but I think it’s worth mentioning. Let me know what you think.

The request I have is quite simple: Please take yourself LESS seriously. Wine is a liquid with flavor. It’s not going to bring the end of the world, nor cause mass panic when priced incorrectly or when the author happens to share a lunch with the person who made it. I know this is hard to believe, but wine is supposed to be fun. Turns out the consumer, or the 99% of consumers who do not spend more than a 20 on a bottle of wine, don’t give a damn about wine beyond making sure it helps to lubricate the social situation they are currently in. It’s my wish that this idea, of wine being fun, can seep into wine communications in 2012.

That said, I realize there are a few of you out there who need to cater to the 1% of people who do care if the the total volatile acidity is greater than or less than the average wine drinkers attention span, or whether the choice of egg shaped fermentation vessels really has added a .00003% decrease in tannin harshness. I’m willing to bet that about 5 of you could manage to maintain this vital content. To you 5, please keep it up! You’re doing great.

To the rest of you wine writers who were not included in the elite group of 5 I mention about, there are still lot’s of options.  I’ll assume the rest of you are the ones complaining about the loss of column space about wine in the local papers, the downfall of a privlededged lifestyle which demands that one must enjoy long lunches and late night punditry over wines that they can’t afford unless offered to them, in a purely objective context, by the winemakers themselves. I can’t say I blame you, but as they say, “you gotta get paid”.

To do so I reply:  move on to new pastures, or get creative.

Give me, no give us, the 99% of wine drinkers, something to bite off and chew on, full of new flavors and ideas. Give us context. Give us stories. But above all, give me something we haven’t seen before. No more fruit flavored adjectives ladled over healthy helpings of regurgitated geek speak. It’s giving us indigestion, and for the most part, constitutes a lack of creativity and independent thought.

Don’t start another blog this year, with your thoughts on what  the wine you bought at the local corner shop tastes like. Do something different. Think outside the box. Or maybe get into boxed wines. Wine fashion, what dress pairs with Cabernet? Wine architecture. While a waste of money IMHO, there are plenty of killer buildings whose stories have not been told within this world of wine. How about beach wines? I always wondered what wine pairs best with the light saltiness that clings to my lips as I climb from  the Mediterranean on a July afternoon. Explore the world with a new perspective, one that acknowledges wine as beverage and not as a sacred cow.

I know this request will be laughed at by some of the “serious wine writers” who will claim that they are doing “serious business” here. And while I my disagree, I’m willing to play along. Let’s look at one of the big news stories from last year: Bordeaux and its ability to price itself out of the market.

My take on this is simple. I heard far more whining about Bordeaux losing their minds and the harm that the pricing will do to the Bordeaux market than I heard about people offering alternatives. From my perspective, Bordeaux is selling fine. It’s value is over inflated due to the string of “once in a century” vintages, but  really, who is maintaining this market?  The journalists themselves? Most likely. Every year, they are invited and coddled at tastings during En Primeur, journalists accept their invitation, “forcing” them to cover a historic wine region. Thus giving much of their time to a region that does not really need the help.

I say let Bordeaux go this year. I like Bordeaux, but give them a reason to work for their reputation. Take a risk, stick your neck on the line and help build a region that is not stuck in history, where the marketing of its wines are not linked to 100+ year old competitions.  If you want to do the “serious business” of wine writing right, cover the news that as of late Bordeaux is more of an idea than a wine.

Do we really need more long lists of tasting notes from Bordeaux? Burgundy? Napa? Others? Do we really need more speculating about what the old guard is doing today?

The 99% says no.

If a smart and influential wine writer wanted to do some good for the average wine drinker, they would spend more time putting pressure on the local retailers to up their game; to make the supermarkets take responsibility for their appalling selections and pricing; to help the growers demand fairer prices in the market; to help educate consumers to upgrade their purchase and thus kill the evil 3 for 10 virus that seems to spread like a cancer.  Why not give us a week of consumer focused writing and punditry, rather than complain about lazy wine regions that coddle the wine press.

2012 is going to be amazing. I know it. A blank slate waiting to be filled with stories and travels. I just ask all of you “communicators” to reach out this year and try something different. Just because you always have doesn’t mean you always have to. There is plenty of opportunities in the world today to make a buck or two writing about the things you love, you just need to make sure you put a new twist on it.

Cheers,

Ryan

I will do my best to bring you video, photos and tweets from the tasting, but Bibendum have created a very interesting site for Bibendum Times which will probably be the best place to see all the aggregate content being produced on the day.

Wish me luck and keep an eye on @thirstforwine on twitter!

Thank you to all who participated. Entries will be reviewed and bloggers will be contacted in the next few days – so if you wrote something and are not on the list (sorry, wordpress “incoming links” does not seem to be doing its job properly) then do let me know as soon as possible.

Looking forward to showcasing blogs and bloggers in November

Wine Blogger

I hope it will be a useful resource for readers and those who want to engage with UK & Irish wine bloggers. I also plan to use it to meet new wine bloggers, maybe find out more about what makes them tick and what they hope to achieve. I might even publish some of this as interviews on this site.

Please take a look at the re-published, but as yet not updated, list which I have put together on a new static page on this site, entitled (funnily enough) Wine Blogs.

I know there is a lot of outdated information and many missing blogs. Leave me a comment here (the comments on the page aren’t working in this template) and I’ll use that to update the list. Feel free to leave me links to your blogs or maybe links to others that you read.

I particularly want to hear any ideas on how to break up the list into categories.

Oh, and if you are looking for a more general list of wine blogs around the world, you should check out WineBlogger.info

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Here is a list of all the reactions to the event that I could locate (including those who didn’t link to the wineries) that also linked back to this site – who knows what else happened out there (let me know!)?

Chris Gilmour’s Diary Vol. 14 – greetings from the short chap on the stool

The process was to award a “virtual ticket” for each link to a winery blog involved in the tasting, and many were generous enough include links to all the wineries as well as some specific links of their favourites. We are all very thankful for your support.

In all 62 tickets were placed in the draw which offers a pretty good chance of winning, but the ultimate and sole winner* of a case of 6 bottles of Dinastia Vivanco Crianza (offered by me, but through my Rioja winery blog at thirstforrioja.co.uk) is …

Caroline’s Miscellany

Caroline, if you would drop me a line with your address at thirstforwine@gmail.com (or through a comment on this site), I’ll arrange for the wines to be delivered to you asap for you to enjoy. Congratulations!

Thank you again to all the wonderful London Bloggers who participated, to Andy Bargery who allowed me to sponsor this event, to the wineries who provided their wines, my mum & dad (etc.), and finally to those who read this blog and make it fun to write about wine and help to share the love of wine.

* in case you were wondering, I gave everyone an entry in a spreadsheet for each link (up to 8, one for each winery), then assigned each “ticket” a random value from 1-100, sorted on this basis & numbering each entry, then picked a number between 1 & 62. The winning ticket was #16

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Thank you so much to those who did write a post with their thoughts on the evening with links to the generous wineries who sent their wines! I think I have got them all (or those who remembered to ping me too) and will announce the winner shortly, but thought I would let you know I am working on it

Happy Holidays to everyone in the interim!

There are quite a lot of Wine Blogs out there – by some estimate there are around 1,000, and very few of them have much profile (i.e. traffic) yet. A few (mainly American) sites have gathered a reputation beyond a small circle of followers, such as Vinography, Fermentation, Dr. Vino and Good Wine Under $20, and a few Europeans are also regularly quoted, such as Catavino and Wine Anorak. These are the sites that get mentioned most often in articles about wine blogging online and in print, but they may not represent the kind of wine blog YOU want to read.

How do you find a blog about the wines of India, or a Wine Marketing blog in French?

Last year, Guy Kawasaki launched the popular Alltop into the wine arena with wine.alltop.com (where you will find this site listed, of course) but by its very nature, the site is still limited.

Now, Catavino Marketing has taken this to the next level (with just a little input from friends) by relaunching a great wine blog resource at http://wineblogger.info

The site has existed for around a year, listing the growing number of wine blogs around the world, but with quite a lot of effort, and some nifty programming, Ryan and Gabriella have now categorised these blogs into languages and even some topic categories so you can find the kind of blogs that are most interesting to you. What is great is that you do not even need to visit each one, but you can see the latest 5 posts from each one and even a preview of the post itself.

Of course, the technology and design may not be radical but it IS important because it is a major resource for the wine blogging world, and the kind of thing that no commercial organisation was going to get around to build for us as it is unlikely to make money. We ought to be doubly grateful for the skills and dedication to the wine blogging cause of Catavino Marketing & friends.

I’m certain we will see this site grow as a resource for wine bloggers and those who like to read them over the next few months, so do keep an eye on it, and if you find something new and interesting because of this, do let me know.

Below you will also find a list of the wines we will be tasting, and the links to the winery blogs that supplied them for you to taste.

There is an added incentive to come along. There will be wine bottles to win for those who dip a toe in the wine conversation! Read on.

The wines we will taste tonight are:

1. Vivanco Viura/Malvasia 2007, Bodegas Dinastia Vivanco – courtesy of thirstforrioja.co.uk
2. Riesling Kabinett Trocken 2007, Weingut Clauer (and if you are really nice to me, a taste of Riesling Auslese 2003, Weingut Clauer) – courtesy of winzerblog.de
3. Higueruela 2007, from Sta. Quiteria – courtesy of tintoralba.com
4. Dinastia Vivanco Crianza 2004, Bodegas Dinastia Vivanco – courtesy of thirstforrioja.co.uk
5. Bellamarsilia 2007, Poggio Argentiera – courtesy of poggioargentiera.com
6. CVP 2007, La Casa de las Vides – courtesy of casavides.com
7. Syrah 2004, Cortes de Cima – courtesy of cortesdecima.com
8. Antique Oloroso Sherry from Fernando de Castilla – courtesy of jerez-xerez-sherry.blogspot.com (who also writes about sherry here)
9. Special Reserve Tawny Port, Quevedo Port – courtesy of Quevedoportwine.com

And stay tuned for a series of videos we will be showing on the night. I shall link them up here tomorrow for you all to enjoy.

I had been talking to their web editor for some months as I knew they were looking at this area, and we had similar views. He invited me to write a short piece about the state of blogging and introducing the concept of blogs to their (probably sceptical) readers.

Hopefully I did the latter, but there wasn’t room enough to explore all the sorts of conversations that are going on in the space available. That’s what I do more of here.

If you are interested, please take a read and let me know your thoughts on “Why does wine blogging matter?” and pass on the link to others as well.

The wine business has always sought ways to reach out to consumers and communicate the personality and individuality of their wines, and now blogging – whether it be by the winemaker, the consumer with first-hand experience, or the trade professional offering a trusted review, makes this possible.

Lots of fun stuff to discuss at the upcoming European Wine Bloggers Conference

See you there?