Who can make drinking wine from a can actually look cool and an attractive proposition?
Until today, I thought nobody could. But now, thanks to TheDieline.com I believe I may have found the answer:
(photo borrowed from TheDieLine.com – please visit their site for more photos and other cool designs)
Not ANY old can, but a gloriously modern looking package with matt colours, nice graphics, and it is easily recyclable (I believe).
Of course, this is only at the prototype stage, but apparently the designers are looking for investors (and presumably wineries) to get involved and get this to market.
Of course, the issue will be cost. As with all innovations, this will probably be expensive, at least at first, on a per unit basis. The effect will be either to make the wine in this can appear more expensive than it is (limiting sales), or will require the marketing/distribution company to fill it with cheaper wine to offset this.
That would be a shame. What would be interesting would be to see an innovative, premium priced brand take the plunge and provide good quality wine in this package to attract early adopters to buy it AND enjoy the wine inside.
I’m always on the look out for packaging that is interesting, so if you know of any other such developments, please do let me know.