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What is a wine blogger?

I have been well and truly bitten by the facebook bug, and there are lots of things I still need to explore there. However, one of the groups I came across recently was brand new and it was specifically set up to gather together wine bloggers from around the world.

[If you are wine blogger, I encourage you to join us in the Wine Bloggers group as the more we gather, the greater expertise we access and the more we can do to build the profile of wine in the blogosphere.]

“Wine bloggers of the world unite! You have nothing to lose but your isolation.”
[hat-tip to Karl Marx]

One interesting result was that I have made contact with some very interesting bloggers I had not explored before. One of these is Ryan Opaz whose wine blog is catavino.net and focuses on Spanish and Portuguese wines. Ryan is also a budding community builder though and one of his sites is trying to define what we mean by a “wine blogger“.

Most wineries are, quite rightly, primarily focused on making great wines, so posting on the web does not feature highly in their daily routine. However, this is changing (I think of Pinotblogger for example), and trying to explain what it is we do and how we might be useful, and more importantly how it might help them, is not an easy thing.

Most wine bloggers are not trying to replace ‘proper’ journalists, but do we have an influence over what people buy or drink? I’d like to think so, but maybe others have a different view. Are we really only talking to ourselves?