OK, my turn to add to Gary Vaynerchuk‘s celebrity.
If you are reading this post I am guessing you will have come across this name on numerous other wine and internet sites (as well as TV and magazines), particularly in the last few weeks.
I watched episode 303 on Sherry yesterday as suggested by Ryan at catavino.net and I don’t think it was one of his best. However, it did demonstrate something quite interesting. There was a definite disparity between how he described and reacted to the sherries (and, as it happens, some Montilla-Moriles) and what his ratings were.
What was funny was that my wife walked into the room as I was watching the episode and after hearing some of his desciptions, her reaction was: “he sounds like an American Jilly Goolden“.
(for European readers, there is some sort of block on the videos on the official MTV site but you can see a sample episode here instead [Warning - there are not for the faint-hearted])