Comments on: Malo what?

By: Dead Sea Mineral Cosmetics

Dead Sea Mineral Cosmetics — Fri, 12 Mar 2010 11:38:42 +0000

Just be careful of bottomless drinking…it's not healthy.

By: Peter May

Peter May — Sat, 11 Jul 2009 10:40:10 +0000

As a Champagne lover and someone who knows what malo means, this advert is spot on as to why Lanson is different.

I haven’t seen the advert myself so don’t know if its part of a series aimed at different markets.

Exclusivity is what Champagne is about.

As for saying that people won’t understand it — well maybe. But as we see on adverts or womens cosmetics, scientific gobbledeygook doesn’t put purchasers off.

PS – I don’t like having comments on the right, and I can’t see the right of the comments, the box is too narrow.

By: Richard

Richard — Sat, 11 Jul 2009 10:00:57 +0000

It’s like distilleries bragging that their whisky is ‘oak aged’ – all whisky is oak aged. I think it’s more a case of lazy marketing rather than misguided marketing. The booze industry from top to bottom is full of marketing campaigns that highlight ubiquitous practices as unique guarantees of quality. Loads of houses halt malolactic fermentation. So while I don’t think it’s necessarily off-putting, it is lazy and sadly endemic throughout the trade.

By: Jennie

Jennie — Sat, 11 Jul 2009 08:10:55 +0000

You know I said I didn’t know anything proper about wine but I knew all the stupid stuff? That’s the sort of stuff I know! Feeling pretty superior now… We also had a visit from Lanson; their black label was the only champagne I’ve ever liked. Yum. That advert would not make me want to drink it however…

By: Michelle

Michelle — Fri, 10 Jul 2009 15:43:30 +0000

Totally agree with you about this advert being a big fail, and you’ve got the reason why completely right – it’s all about features.

For me it’s a classic example of what can often happen with “luxury” brands. They get very caught up what makes their product so exclusive and start speaking in a way that only the most knowledgeable about their products will understand.

Great if you want to just hold on to your small exclusive clientele. Not if you’re looking to expand it.

By: Tove tappar upp » Bloggarkiv » ordval #2 | Blogg om viner & vintips vinbloggar | VinVin.se

Fri, 10 Jul 2009 11:23:47 +0000

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By: Shane

Shane — Fri, 10 Jul 2009 11:08:13 +0000

Malolactic Fermentation makes a difference in red wines (like from Mclaren Vale – South Australia). In Champagne ………..well that is a differnt thing. Well this is my new thing to learn for today!!!!