Comments on: No charge http://wineconversation.com/consumer-marketing/no-charge/ reaching out from the wine bubble Wed, 28 Jul 2010 04:06:49 +0100 http://wordpress.org/?v=2.9.2 hourly 1 By: Kevin http://wineconversation.com/consumer-marketing/no-charge/comment-page-1/#comment-793 Kevin Thu, 16 Jul 2009 20:29:24 +0000 http://wineconversation.com/?p=525#comment-793 If there was ever an idea worth following up on this is it - especially since many mobile devices use a USB style cable (except for iPhone and the wonderconnector..) and laptops have standardized to a handful which are available in multi-tip packages. (See the Targus travel charger line.) The real problem with this idea is .... the lawyers! Yes - like most good ideas the cautious lawyer can scare off any company with one "what if" ... "What if the customer plugs your charger in and their device stops working ... and they blame you!" Could be the device was old - the internal power circuitry was already weak - the local grid spiked at the wrong time - regardless, the happy customer just became unhappy. Not as far fetched as you might think. Here in the US we call it the "Lawsuit Lottery" - where everyone is trying to win a big windfall - and good ideas get lost in the legal swamp. I really like the idea though..... I would love to leave the house without the three to five pounds of power bricks I carry in my backpack. If there was ever an idea worth following up on this is it – especially since many mobile devices use a USB style cable (except for iPhone and the wonderconnector..) and laptops have standardized to a handful which are available in multi-tip packages. (See the Targus travel charger line.)

The real problem with this idea is …. the lawyers! Yes – like most good ideas the cautious lawyer can scare off any company with one “what if” … “What if the customer plugs your charger in and their device stops working … and they blame you!”

Could be the device was old – the internal power circuitry was already weak – the local grid spiked at the wrong time – regardless, the happy customer just became unhappy.

Not as far fetched as you might think. Here in the US we call it the “Lawsuit Lottery” – where everyone is trying to win a big windfall – and good ideas get lost in the legal swamp.

I really like the idea though….. I would love to leave the house without the three to five pounds of power bricks I carry in my backpack.

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