Comments on: The case of Majestic’s big small announcement http://wineconversation.com/consumer-marketing/the-case-of-majestics-big-small-announcement/ reaching out from the wine bubble Wed, 28 Jul 2010 04:06:49 +0100 http://wordpress.org/?v=2.9.2 hourly 1 By: wineconversation.com » Blog Archive » New Wine Shopping Experience at Vinopolis London http://wineconversation.com/consumer-marketing/the-case-of-majestics-big-small-announcement/comment-page-1/#comment-1453 wineconversation.com » Blog Archive » New Wine Shopping Experience at Vinopolis London Tue, 09 Feb 2010 23:41:43 +0000 http://wineconversation.com/?p=757#comment-1453 [...] The case of Majestic’s big small announcement (wineconversation.com) [...] [...] The case of Majestic’s big small announcement (wineconversation.com) [...]

]]> By: spiltwine http://wineconversation.com/consumer-marketing/the-case-of-majestics-big-small-announcement/comment-page-1/#comment-933 spiltwine Wed, 02 Sep 2009 21:47:30 +0000 http://wineconversation.com/?p=757#comment-933 I see it more as a revealing move. Majestic is changing the very foundation of its original business plan to stay on top of today’s game. In fact, it is somewhat respectable - what other wine retailers are attempting these sorts of changes? I guess M&S with their £10 meal (or was it Waitrose that started that?) Saying that however (and as you say at the end) it is really about the independents…let’s not forget them! I see it more as a revealing move. Majestic is changing the very foundation of its original business plan to stay on top of today’s game. In fact, it is somewhat respectable – what other wine retailers are attempting these sorts of changes? I guess M&S with their £10 meal (or was it Waitrose that started that?) Saying that however (and as you say at the end) it is really about the independents…let’s not forget them!

]]> By: Wink Lorch http://wineconversation.com/consumer-marketing/the-case-of-majestics-big-small-announcement/comment-page-1/#comment-930 Wink Lorch Tue, 01 Sep 2009 15:58:34 +0000 http://wineconversation.com/?p=757#comment-930 For anyone running wine tastings for wine clubs, courses or even corporate events this change is indeed of interest. Certainly when I've selected wines for these types of events, I've usually sourced them from several retailers - usually ones I can get to easily and not mail-order where I need to wait in for a delivery. Often I've only needed one or two bottles of 2 or 3 particular wines from Majestic, then have been 'forced' to make up to the dozen with wines for my own use! It's a brave move and I hope that it works for Majestic and doesn't diminish their image in any way. For anyone running wine tastings for wine clubs, courses or even corporate events this change is indeed of interest.

Certainly when I’ve selected wines for these types of events, I’ve usually sourced them from several retailers – usually ones I can get to easily and not mail-order where I need to wait in for a delivery. Often I’ve only needed one or two bottles of 2 or 3 particular wines from Majestic, then have been ‘forced’ to make up to the dozen with wines for my own use!

It’s a brave move and I hope that it works for Majestic and doesn’t diminish their image in any way.

]]> By: robert http://wineconversation.com/consumer-marketing/the-case-of-majestics-big-small-announcement/comment-page-1/#comment-928 robert Tue, 01 Sep 2009 08:57:51 +0000 http://wineconversation.com/?p=757#comment-928 then it is working, at least for you look forward to hearing more of your thoughts on wine, I did enjoy your previous posts then it is working, at least for you

look forward to hearing more of your thoughts on wine, I did enjoy your previous posts

]]> By: Wulf http://wineconversation.com/consumer-marketing/the-case-of-majestics-big-small-announcement/comment-page-1/#comment-927 Wulf Tue, 01 Sep 2009 08:40:55 +0000 http://wineconversation.com/?p=757#comment-927 That's welcome news to me. I find Majestic a stimulating place to shop and managed to work up sets of 12 bottles when I was doing my tasting explorations last year. However, while I've been in the process of moving up to Oxford, 12 bottles is too much to find a space for and I'm not enough of a drinker to get through a dozen that quickly. Dropping the limit to 6 bottles is just the kind of thing that will make it easier for me to head back there and be more purposeful about my vinology than just picking up a bottle or two when I visit the supermarket. That’s welcome news to me. I find Majestic a stimulating place to shop and managed to work up sets of 12 bottles when I was doing my tasting explorations last year. However, while I’ve been in the process of moving up to Oxford, 12 bottles is too much to find a space for and I’m not enough of a drinker to get through a dozen that quickly.

Dropping the limit to 6 bottles is just the kind of thing that will make it easier for me to head back there and be more purposeful about my vinology than just picking up a bottle or two when I visit the supermarket.

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