Comments on: Can you make money on twitter from wine with breakfast? http://wineconversation.com/marketing/can-you-make-money-on-twitter-from-wine-with-breakfast/ reaching out from the wine bubble Wed, 17 Mar 2010 00:01:55 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: thirstforwine http://wineconversation.com/marketing/can-you-make-money-on-twitter-from-wine-with-breakfast/comment-page-1/#comment-1405 thirstforwine Mon, 19 Jan 2009 02:44:30 +0000 http://wineconversation.com/?p=323#comment-1405 thanks Jefe! It is very good to hear from you on this site.<br><br>Loss of Brand Voice is a major concern for larger wineries where the ownership of that "voice" is more dilute (technical team, marketing, sales, etc.). It is probably different for you where YOU are the winery brand voice, and a great one at that!<br><br>I did see your WBW theme (I do not take part as I don't review wines) and noticed the coincidence. I'll make sure I check out the review post. thanks Jefe! It is very good to hear from you on this site.

Loss of Brand Voice is a major concern for larger wineries where the ownership of that “voice” is more dilute (technical team, marketing, sales, etc.). It is probably different for you where YOU are the winery brand voice, and a great one at that!

I did see your WBW theme (I do not take part as I don't review wines) and noticed the coincidence. I'll make sure I check out the review post.

]]> By: El Jefe http://wineconversation.com/marketing/can-you-make-money-on-twitter-from-wine-with-breakfast/comment-page-1/#comment-1404 El Jefe Mon, 19 Jan 2009 00:07:53 +0000 http://wineconversation.com/?p=323#comment-1404 Very very good points! I find it curious that loss of control of "brand voice" is a concern, because I see that my social activity is an integral part of my brand voice.<br><br>Also, I wish I had seen this post sooner because we just completed a "wine for breakfast" blogging event on our winery blog. Hope you have a moment to check it out! Very very good points! I find it curious that loss of control of “brand voice” is a concern, because I see that my social activity is an integral part of my brand voice.

Also, I wish I had seen this post sooner because we just completed a “wine for breakfast” blogging event on our winery blog. Hope you have a moment to check it out!

]]> By: thirstforwine http://wineconversation.com/marketing/can-you-make-money-on-twitter-from-wine-with-breakfast/comment-page-1/#comment-511 thirstforwine Sun, 18 Jan 2009 21:44:30 +0000 http://wineconversation.com/?p=323#comment-511 thanks Jefe! It is very good to hear from you on this site.<br><br>Loss of Brand Voice is a major concern for larger wineries where the ownership of that "voice" is more dilute (technical team, marketing, sales, etc.). It is probably different for you where YOU are the winery brand voice, and a great one at that!<br><br>I did see your WBW theme (I do not take part as I don't review wines) and noticed the coincidence. I'll make sure I check out the review post. thanks Jefe! It is very good to hear from you on this site.

Loss of Brand Voice is a major concern for larger wineries where the ownership of that “voice” is more dilute (technical team, marketing, sales, etc.). It is probably different for you where YOU are the winery brand voice, and a great one at that!

I did see your WBW theme (I do not take part as I don't review wines) and noticed the coincidence. I'll make sure I check out the review post.

]]> By: El Jefe http://wineconversation.com/marketing/can-you-make-money-on-twitter-from-wine-with-breakfast/comment-page-1/#comment-510 El Jefe Sun, 18 Jan 2009 19:07:53 +0000 http://wineconversation.com/?p=323#comment-510 Very very good points! I find it curious that loss of control of "brand voice" is a concern, because I see that my social activity is an integral part of my brand voice.<br><br>Also, I wish I had seen this post sooner because we just completed a "wine for breakfast" blogging event on our winery blog. Hope you have a moment to check it out! Very very good points! I find it curious that loss of control of “brand voice” is a concern, because I see that my social activity is an integral part of my brand voice.

Also, I wish I had seen this post sooner because we just completed a “wine for breakfast” blogging event on our winery blog. Hope you have a moment to check it out!

]]> By: Gavino http://wineconversation.com/marketing/can-you-make-money-on-twitter-from-wine-with-breakfast/comment-page-1/#comment-508 Gavino Wed, 14 Jan 2009 22:40:57 +0000 http://wineconversation.com/?p=323#comment-508 You make an awful lot of sense here. For me, the problem comes in changing mindsets. There are plenty of brand owners out there who feel the idea of "making it personal" just an appalling prospect.<br><br>My view from the retail side is there is still reluctance to lose control of the carefully constructed brand voice. As always, the smaller guys get it but the ol tankers are not for turning.<br><br>Worse still are those brand owners who use social networking tools to just pump out corporate pr or discount deals. Witness the proliferation of retail brands with Facebook pages containing nothing more than corporate puff - there is literally no conversation.<br><br>I look on the initiatives in the Californian industry (where the majority of my followers still come from) with envy and hope that there's a generation over here pushing for the same approach You make an awful lot of sense here. For me, the problem comes in changing mindsets. There are plenty of brand owners out there who feel the idea of “making it personal” just an appalling prospect.

My view from the retail side is there is still reluctance to lose control of the carefully constructed brand voice. As always, the smaller guys get it but the ol tankers are not for turning.

Worse still are those brand owners who use social networking tools to just pump out corporate pr or discount deals. Witness the proliferation of retail brands with Facebook pages containing nothing more than corporate puff – there is literally no conversation.

I look on the initiatives in the Californian industry (where the majority of my followers still come from) with envy and hope that there's a generation over here pushing for the same approach

]]> By: Douglas http://wineconversation.com/marketing/can-you-make-money-on-twitter-from-wine-with-breakfast/comment-page-1/#comment-506 Douglas Mon, 12 Jan 2009 00:53:13 +0000 http://wineconversation.com/?p=323#comment-506 Very balanced post. I am a recent and tentative user of Twitter. I was particularly surprised to be followed by the restaurant 'Galvin at Windows' (many other gastronomy bloggers are in their network too). Slightly unnerving, in a way. Very balanced post. I am a recent and tentative user of Twitter. I was particularly surprised to be followed by the restaurant 'Galvin at Windows' (many other gastronomy bloggers are in their network too). Slightly unnerving, in a way.

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