I have a dilemma. As with many other twitterers and bloggers out there who write about the subject matter they also work with, I sometimes have some potential conflicts of interest. To be more precise, I face some situations that some might pick up on as conflicts in a traditional journalistic sense.
I agree that someone who promotes themselves as a journalist and wants to be seen as an objective reporter of facts and news must be very careful about what products or brands they become associated with. However, I don’t think all bloggers really are journalists. We aim to share news and facts, as we see them, but mainly we try to entertaining you, and have fun as we do it. If you like it, you can follow us, and if you don’t, you can easily stop. We bloggers soon get the message.
So, to the dilemma.
I often come across information about, or even help to organise, wine events, tastings, special offers and more. Some of these, of course, relate to the wines I represent in the UK (which I have chosen not to mention on this blog, but write about elsewhere) or at least to the retailers and restaurants that I meet with regularly.
Should I let you know about these offers through this site, or should I be very selective and avoid the potential of being seen to abuse any trust you have in me as a commentator on wine?
I’m not talking about spamming my readers with hundreds of offers and deals, but if I hear of something I consider interesting, or get the opportunity to suggest something I think readers might enjoy, should I mention it here and do this as openly as possible even if it involves my wines, or business partners’? The alternative is, as I have often done, to participate myself and report on it from the event, but it does mean others can’t get involved.
In fact, turning it around, should I actually be encouraging MORE people to create wine offers for you through Social Media? Of course, I’m not just talking about discounts, but about events that encourage the exploration of wine and support wine culture.
I’m hoping that as many of my readers are also bloggers, or wine trade professionals, you’ll understand the situation and have some advice to offer.
As more and more of the restaurants, wine retailers and wine producers that I talk to want to know more about the possibilities of Social Media, there will be more and more opportunities for this to arise, and I’d like to get a sense of whether I’m getting the balance right, or you feel I may be promoting other businesses too much.
If you want to keep it even more brief you could respond “Yes” or “No”:
- Yes – let me know of interesting wine related offers (but don’t spam me, just the best bits)
- No – concentrate on wine writing (and do more of it) and let other sites promote the offers
… but a bit more explanation might help
Yours, in some trepidation for what I might be starting, your friendly neighbourhood @thirstforwine