Comments on: A better attempt at wine in Tetra Pak http://wineconversation.com/packaging/a-better-attempt-at-wine-in-tetra-pak/ reaching out from the wine bubble Wed, 17 Mar 2010 00:01:55 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Robert McIntosh http://wineconversation.com/packaging/a-better-attempt-at-wine-in-tetra-pak/comment-page-1/#comment-77 Robert McIntosh Tue, 13 Nov 2007 11:32:00 +0000 http://wineconversation.com/?p=80#comment-77 I agree, but I wasn't expecting first growth, just a decent wine. The start was fine but the finish was 'plastic' (best way to describe it) and there is still something chemical to the empty packet (I emptied the wine eventually and rinsed it).<br/><br/>Buyers may or may not like the cartoon aspect for higher price wines. I wasn't suggesting all tetra paks should do the same, but what I liked was that they are using the whoe real estate to communicate with the buyer. Thinking literally "outside the box" - damn, that would have been a better title! I agree, but I wasn’t expecting first growth, just a decent wine. The start was fine but the finish was ‘plastic’ (best way to describe it) and there is still something chemical to the empty packet (I emptied the wine eventually and rinsed it).

Buyers may or may not like the cartoon aspect for higher price wines. I wasn’t suggesting all tetra paks should do the same, but what I liked was that they are using the whoe real estate to communicate with the buyer. Thinking literally “outside the box” – damn, that would have been a better title!

]]> By: Andrew http://wineconversation.com/packaging/a-better-attempt-at-wine-in-tetra-pak/comment-page-1/#comment-76 Andrew Tue, 13 Nov 2007 11:11:00 +0000 http://wineconversation.com/?p=80#comment-76 Seems rather cheap - even in a tetra pack - for a quality wine. Perhaps it was more the wine rather than the package that just tasted bad? Mind you would quality wine in a tetrabox sell?<br/><br/>I do like the cartoon aspect but again is that going to sell expensive wine in a box? Seems rather cheap – even in a tetra pack – for a quality wine. Perhaps it was more the wine rather than the package that just tasted bad? Mind you would quality wine in a tetrabox sell?

I do like the cartoon aspect but again is that going to sell expensive wine in a box?

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