The WBIS, Wine Business Innovation Summit, returns with a new location this year, and Vrazon will be taking part again. The WBIS is a welcome addition to the wine landscape and a perfect complement to the Digital Wine Communications Conference held each autumn. Both events are working to make sure the online sphere of wine is taken seriously and that the people behind it are rewarded for their work.
The first edition of #WBIS was held on 19th January at the Les Ateliers des Tanneurs in the Marolles quarter of Brussels. Organised by Marc Roisin (CEO and founder of Vinogusto.com) and Faye Cardwell (freelance organizer of international wine events) the duo were supported by Jens De Maere (founder of Belgianwines.com) and a team of highly enthusiastic members of the Belgian wine scene.
I was there that year as a speaker talking about how to improve the “press trip”. Being a one-day event it was a good chance for me to meet new people I hadn’t met before, many just getting started in the wine world as well as many long time veterans. Mark and his team had created a spark of energy and while I think there were questions about the viability of the event going forward, one of which was whether wine geeks could endure another cold winter event, overall people left with a bit of a ‘spring’ in their step.