Send me a wine postcard, I’m thirsty!

October 16, 2010 in packaging with 4 Comments

 

On the subject of wine innovation, one thing I forgot to post was a very quick video shot of Patrick Schmitt, Editor of The Drinks Business, sampling a new form of single-pour packaging, called OneGlass at the Fine Wine Fair.

The concept is a single pour of only 100ml, which is actually less than the smallest small glass of wine in the UK (currently 125ml), in a tear-away package that requires no corkscrew, and probably no glass!

The package is meant to look like a cardboard cut-out of a bottle, and  is so thin it could probably be taken for this. I imagine it would be really easy to take on travels, picnics, or even into those places that might usually frown on alcohol being consumed.

It’s almost like getting a wine postcard!

Interestingly, although I had no idea how long it had been in this package, nor how it had been handled, the wine was not tainted, and pretty much delivered what it promised – a drinkable Italian Sangiovese.

What more can you ask of a pack?

No idea how many producers will use these, nor how consumers will adapt to the package or the serving size, but it is certainly a brave concept.

Update: there is a limited amount of further information, and a lot of marketing spin, on the producer’s website at http://www.oneglass.it/:

The materials are apparently:

Oneglass, made of paper (75%), polyethylene (20%) and aluminium (5%), is a packaging that can either be entirely recycled or used as a bio-fuel.
In the former case, it is disposed of with waste paper and then its elements are separated and re-used, in their raw material state, respectively in the paper and plastic industry. As a bio-fuel, however, the paper is burned cleanly, the polyethylene is transformed into water vapour and carbon dioxide, while the aluminium becomes aluminium oxide, a substance that is then used to produce paper.  Two different ways for 100% recyclability.

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About Robert: Robert McIntosh is a wine blogger and online communicator on WineConversation.com, a prolific twitterer (@thirstforwine) and an occasional contributor to wine magazines as well as speaking at wine events. Robert is co-organiser of the annual European Wine Bloggers Conference and Born Digital Wine Awards, promotes international online wine communication, and advises companies about how to engage through social media. Robert also has some trouble communicating in the third person.

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  • Catherine Monahan

    What’s the life span?

    • http://thirstforwine.co.uk thirstforwine

      Absolutely no idea, but I cannot imagine it is that long. Having said that, most wines are consumed pretty rapidly if the consumer accepts the format.

      I’d be interested to know if they have tested it and how many actual markets it is available in.

      I must say, 100ml is not the consumer’s favoured serving size, especially in the UK, and to market it as supposedly safe to drink and still drive is a rather dangerous tactic (whether or not it is technically correct):

      “Oneglass is correct. 100ml of wine maintain the necessary psycho-physical conditions required for driving within the legal limits (in those countries where drinking and driving is allowed).” – really guys?

    • http://thirstforwine.co.uk thirstforwine

      just found (buried in their PDF brochure) a claim that the shelf life is 12 months … which I am a little sceptical about, but the wine we tried had probably had at least a few months and seemed pretty decent

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