I’ve been meaning to write about this for some time, I even drafted a post, but recent events have prompted me to complete it.

What is a single tasting note worth?

Ryan Opaz of Catavino recently asked this question on twitter after a discussion we had, and it still has me thinking.

I suppose one could argue that tasting notes are worth exactly what you pay for them. In most cases, such as blogs, wine social networks and twitter, the answer is NOTHING. They are free! They are given away as they are shared by those tasting wines mainly for their own enjoyment.

But this is only part of the story. There are those sites that do charge to give you access to information such as tasting notes. In addition, even if consumers are not paying for tasting notes, that is not to say they are not “worth” something to someone.

Subscription Sites

There are sites where some of the key ‘value’ are the tasting notes on offer – not because they are tasting notes as such, but because they are buying advice (e.g. The Wine Gang) or “insider information” on the potential future value of premium wines (e.g. JancisRobinson.com on En Primeur)

There will always be a small number of people willing to pay for these sites to get this information rather than searching through multiple sites or waiting to personally taste wines they mean to buy – which may not even be possible. The question is whether there are enough of them to make a site profitable.

Social Networks

On the other hand, there are many social networks out there (e.g. Snooth, Adegga, etc.) where the tasting notes themselves are free content. They still represent value for people, but this is exchanged for attracting more friends & followers or becoming known as a reliable expert. The value is in social recognition, something some might call Whuffie or ‘Social Capital‘

And then there is the law …

What prompted me to write this today was the Decanter story that a journalist, Martin Isark, is suing Majestic for using his tasting note to promote a wine called “Cuvée de Richard Vin de Pays de l’Aude”. He wrote a note which apparently included the words “incredible value” in a newspaper in 2001 – and apparently Majestic have been using those words, attached to his name, ever since to promote subsequent vintages. So now, he is claiming £50,000 in damages for “‘false endorsements’ and ‘infringement of copyright’” to get them to stop according to the story (NB. I’m no lawyer, I’m only reporting information available on other sites).

Whilst I agree that the note is [arguably] false endorsement if they do not clearly show it was for a (much) older vintage, it makes you wonder how much Martin Isark thinks that endorsement is worth if the “damage” is £50,000 (as far as I know the UK law does not allow for punitive damages). I’m sure that Majestic will have sold some additional bottles of the back of the note, but that would be a LOT of bottles. And what about the benefits to Mr Isark (who, I must admit, I had not heard of before this incident)? He has had his name promoted to thousands of Majestic customers over the years – could he not have made something positive of this, offering to review (accurately and honestly) future vintages or more wines?

So, the question remains, how much is a tasting note worth?

Like any content, tasting notes have value and with the right ‘context’ there are ways to make them generate money for someone – let’s just hope it isn’t all for the lawyers, but for wine writers and drinkers instead!

[full disclosure: I am married to a lawyer, and benefit greatly from the good work that lawyers do ]

[UPDATE 20/11/09 14:23: On closer examination, Martin Isark answers the question on his website. The answer, at least for Martin Isark is: £15,000 PLUS 2% of sales as a royalty payment. This is astronomically high, and also makes one wonder about the potential ethical issues of journalists receiving royalties on related sales. Of course, he can name whatever price he wants, but I wonder whether anyone would really accept this value as realistic? If so, I need to start writing more tasting notes ]

[UPDATE 20/11/09 14:27: inserted the word "arguably" in para 9 erroneously missed off original post!]

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EWBC Petrol Art

It is too early to really be able to take it all in, but I am back from Lisbon and the European Wine Bloggers Conference (EWBC) 2009.

The conference this year was about 3 times the size of last year’s event, with around 120 bloggers and a great number of producers and other wine businesses there to support the event and promote their wines. That is a big change in a year, and makes me wonder about next year.

I have so many things in my head that writing one post seemed incredibly hard, so I thought I’d kick it off with a brief summary and a few notes of thanks to get the flow going, then over time I can post my thoughts on the sessions, the people, the location, the sponsors, the food, the practicalities of running a large conference and more. Wow, so many things to think about.

First, I need to restate my thanks to Ryan and Gabriella Opaz of Catavino. Although all three of us are listed as ‘organisers’ the load of all parts of the conference was not exactly evenly distributed and Gabriella in particular really does deserve an extra reward for making things happen as well as they did – just don’t hand her an open bottle of wine! (photo by eatlikeagirl)

Secondly, as with all conferences of this type, we struggled to keep everyone online so they could email, tweet, blog and generally record their impressions. The hotel network did not, unfortunately, seem up to the task as promised, but the boys from Adegga who are already experts in their own areas (check out their brilliant wine social site) also became our de-facto IT support setting up, monitoring and moving the network for 120 people. Thanks Andre, Andre and Emidio!

I must also mention all those who were at their second EWBC event. They too took on informal roles to support the team, welcoming new friends and encouraging the discussion, and I still think we managed to keep the tone very friendly despite growing the event so considerably. This is down entirely to the community-mindedness of all those involved. Thanks everyone!

So, briefly, what did I learn?

• I really enjoyed Portuguese wine and must buy more of it to learn the key regional differences
• Portuguese food is amazing and deserves a more relaxed enjoyment of it than I was able to devote
• The people of Portugal are very warm and generous. We were always well treated despite being so unusual and being so poor at speaking their language
• That cork is making great efforts and inroads, via people like Amorim, to gain our trust in it again as the best closure for quality wine (more on this very soon)
• That bloggers themselves are still a strong community with an inclination to help others and share, so we need to build on this while we can
• That differences between bloggers on certain issues that might seem important, such as monetisation, are vastly outweighed by what we have in common and we need more opportunities to meet face to face to remember this
• That one of the main barriers to more international cooperation is language differences, something that can be easily, if expensively, overcome, and that otherwise we would benefit a great deal from working together. So, how do we fix this? Certainly not by sticking to our local cliques
• That we still have not yet truly captured the essence of what the consumer is looking for regarding wine in social media, but we are getting closer
• That I have a weakness for 70’s & 80’s dancefloor classics and revivals

All of these deserve a post of their own, so hopefully I’ll be able to raise some of these issues in more detail soon

In summary, if you like writing about wine and you didn’t make it to Lisbon this year, pay close attention to this site and to the event site to grab a place for next year!

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A short update to let you in on an exciting development.

There are quite a lot of Wine Blogs out there – by some estimate there are around 1,000, and very few of them have much profile (i.e. traffic) yet. A few (mainly American) sites have gathered a reputation beyond a small circle of followers, such as Vinography, Fermentation, Dr. Vino and Good Wine Under $20, and a few Europeans are also regularly quoted, such as Catavino and Wine Anorak. These are the sites that get mentioned most often in articles about wine blogging online and in print, but they may not represent the kind of wine blog YOU want to read.

How do you find a blog about the wines of India, or a Wine Marketing blog in French?

Last year, Guy Kawasaki launched the popular Alltop into the wine arena with wine.alltop.com (where you will find this site listed, of course) but by its very nature, the site is still limited.

Now, Catavino Marketing has taken this to the next level (with just a little input from friends) by relaunching a great wine blog resource at http://wineblogger.info

The site has existed for around a year, listing the growing number of wine blogs around the world, but with quite a lot of effort, and some nifty programming, Ryan and Gabriella have now categorised these blogs into languages and even some topic categories so you can find the kind of blogs that are most interesting to you. What is great is that you do not even need to visit each one, but you can see the latest 5 posts from each one and even a preview of the post itself.

Of course, the technology and design may not be radical but it IS important because it is a major resource for the wine blogging world, and the kind of thing that no commercial organisation was going to get around to build for us as it is unlikely to make money. We ought to be doubly grateful for the skills and dedication to the wine blogging cause of Catavino Marketing & friends.

I’m certain we will see this site grow as a resource for wine bloggers and those who like to read them over the next few months, so do keep an eye on it, and if you find something new and interesting because of this, do let me know.

Gabriella asked me an interesting question regarding the European Wine Bloggers’ Conference yesterday. We have focused a lot on getting bloggers excited about the opportunity of the conference, but what do our READERS think about it? Why should THEY care?

Admittedly we have not clarified that point very much, although it has always been part of our thinking.

Ryan and Gabriella were kind enough to post my response on their site, which you probably already read, but just in case, check it out here:

Why Should Readers Care About the European Wine Blogger Conference?

“In my view, the most important goal of the European Wine Bloggers’ Conference is to start a conversation between the European voices at this party. Readers in Europe, and indeed the rest of the world, want to hear a familiar perspective on wine and one that is relevant to them.”

In between posts on this site and my new Rioja blog at thirstforrioja.co.uk, I am also working hard with Ryan and Gabriella behind the scenes for the European Wine Bloggers’ Conference.

One of the great things we have managed to do already is get all sorts of different bloggers, 80% of which you have probably never heard about despite them having around 100,000 monthly unique readers between them, to write a short biography on the site.

If you read nothing else, check out some of the biographies here and get to know a little more about the kinds of people that create wine blogs.

There are plenty more to come between now and the event, and hopefully we will have everyone covered before the big day so we all have a chance to recognise each other at the event.

You can read the latest post here, which happens to be about me (including a nice photo taken by my wife yesterday of yours truly having ignored the razor – again).

Apologies for the silence but I am on the road at the moment, enjoying an unseasonably warm Rioja at the moment.

Just met with the Catavino crew, Gabriella and Ryan Opaz, and we still have lots to discuss about the impending European Wine Bloggers’ Conference. We also talked about so many other issues that make me want to sit down and get on with exploring my thoughts here. Oh well! Soon enough!

In the interim, you can also find me dropping in on some discussions on wine & technology issues on the Open Wine Consortium, a new social network for those involved in the Wine 2.0 developments. More on this soon (but you can read about it elsewhere too)

OK, the cat is now out of the proverbial bag.

Ryan and Gabriella over at Catavino have just posted news of some discussions that have been going on for a few months about a Wine Bloggers’ Conference in Europe.

A few months ago a group for wine bloggers on facebook suddenly exploded with creative energy and all sorts of stuff was discussed. Conferences, dinners, tastings, “pimp my blog”, “am I sexy or not?” (OK maybe not the last one). But, just like most facebook groups, very little came of it, but at least the doors were opened.

One of the most interesting ideas was that Wine Bloggers should get together to share ideas, drink some wine, meet their peers and generally have a good time. Unfortunately we are not a rich bunch, and on top of that, there is a great difference between the state of blogging in the US and the rest of the world.

While our American cousins imagined exhibition stands, multi-track conferences, discussions on alternative platforms, revenue-generation, wine2.0, etc. those of us in Europe preferred to start with a dinner with lots of wine and friendly conversation, and maybe go from there (which I think is what is also now happening in the US).

Ryan, Gabriella and I took it upon ourselves to see that something would happen, however small, in Europe in 2008.

So, here we are. Do you blog? What are you doing the weekend of August 29-31, 2008?

Our plan is to gather in Rioja for that dinner, wine and conversation and maybe take the opportunity to visit this famous area and some of its wineries (in the interests of transparency and disclosure I would point out that I work for Dinastia Vivanco in the UK). Lots more details can be found here.

If you fancy joining us, or getting involved in any way, get in touch with me here or on Catavino.net. Although we will probably focus on European issues, this event is open to anyone who blogs about wine, however peripherally, and in whatever language.

Come and join us, it’ll be fun!

I have been well and truly bitten by the facebook bug, and there are lots of things I still need to explore there. However, one of the groups I came across recently was brand new and it was specifically set up to gather together wine bloggers from around the world.

[If you are wine blogger, I encourage you to join us in the Wine Bloggers group as the more we gather, the greater expertise we access and the more we can do to build the profile of wine in the blogosphere.]

“Wine bloggers of the world unite! You have nothing to lose but your isolation.”
[hat-tip to Karl Marx]

One interesting result was that I have made contact with some very interesting bloggers I had not explored before. One of these is Ryan Opaz whose wine blog is catavino.net and focuses on Spanish and Portuguese wines. Ryan is also a budding community builder though and one of his sites is trying to define what we mean by a “wine blogger“.

Most wineries are, quite rightly, primarily focused on making great wines, so posting on the web does not feature highly in their daily routine. However, this is changing (I think of Pinotblogger for example), and trying to explain what it is we do and how we might be useful, and more importantly how it might help them, is not an easy thing.

Most wine bloggers are not trying to replace ‘proper’ journalists, but do we have an influence over what people buy or drink? I’d like to think so, but maybe others have a different view. Are we really only talking to ourselves?