Tag Archive - european wine bloggers conference

An unusual kind of wine tasting

Ember

Ember

I hadn’t intended to write about this quite yet (I only just posted my first post for ages last night) but the London Blogger Meet-up Group has just announced an exciting event for Christmas which I need to tell you about now if you want a chance to come along (as I write, 45 of the 80 places are already booked, and that in less than 2 hours since it was announced).

[UPDATE 16:45 - unfortunately the event is ALREADY booked out - 80 acceptances in under 8 hours. How exciting! Keep an eye on this site just in case we can make arrangements for a few more, you never know.]

I’ve been in contact with Andy Bargery from Marketing Blagger for some time as he was the one who set up an excellent networking event for London Bloggers of any subject – in fact it was through this that I won my wonderful trip on the Stella Artois Airship a few months ago. That event inspired me to volunteer to “sponsor” a future event, to also give something back to my blogging peers, and that is what I plan to do on December 9th, 2008 at Ember, opposite Farringdon Tube Station.

I will give you more details on this site and on the meet-up page soon, but I plan on talking briefly about Wine Blogging - who we are, why we do it, and specifically what benefits it has brought to my winemaking friends. I hope to have many different wines to taste and I also hope to show you some videos from these bloggers presenting themselves and their wines. I bet they LOVE that challenge!

The wines to taste will be courtesy of: Winzerblog, Poggio Argentiera, Tintoralba, Quevedo Port, Cortes de Cima, Casa de las Vides, La Gramiere (although this is a long-shot) and, of course, my own efforts with Dinastia Vivanco.

(EDIT: through the power of Twitter my friend Justin will also be trying to locate some sherry to try!)

I will also be looking to hook-up with bloggers who do not write about wine to participate in my campaign to “reach out from the wine bubble” – be warned! I’m in search of your views on wine.

There will also be some money behind the bar for some free drinks, and I might even chuck in a Christmas present or two!

If you want a chance to join in, Be Quick! Sign up to the event.

See you there!

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Calm before the storm

Pouring some Excellent winesImage by Ryan Opaz via Flickr It has been a little quiet around here, and that isn’t JUST because it took me a while to recover from twittering about wine until 2 am on Friday.

Firstly, I’ve been working on some thoughts on monetisation for wine bloggers which are being posted on the European Wine Bloggers Conference site (part 1 is live now, the next parts go up over the next day or two) as are part 2 and part 3 – part 4 is our discussion at the conference which I will report on after the event.

Secondly, the conference takes place this weekend in Rioja, in both Logroño and Briones (at the Dinastia Vivanco Museum of the Culture of Wine) from where we hope to be able to bring you some Live Blogging!

Unfortunately our internet connection will probably not support live audio/video streaming, but our friends from Vinus TV will be putting the materials recorded during the day live as soon as possible (I do hope Gema comes to the conference!)

A few of us will be trying to keep you updated through the use of Cover It Live, but as it will be my first chance to use it, I have NO IDEA how effective it will be, but head on over to the EWBC site and check it out if you can on Saturday.

I may be offline for a day or two, but hope to keep you updated here, or on the EWBC site, as to the build-up of the event, some of the wonderful wines we taste and the new friends I make.

Wish me luck!

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Making money by blogging about wine

Well, that’s a headline guaranteed to bring in the masses!

In fact it is just a tease. I’m working on an article on this topic as part of the UNconference over at the European Wine Bloggers Conference.

I have a few ideas of HOW it could happen, but I wondered if anyone had any ideas of IF this has happened?

If anyone has any concrete examples of promotions going on out there (past, present or future), I’d love to hear about them as I hope the article will act as a major discussion point for a good while.

If anyone has a blog out there who has made money, or a service they want them to know about, get in touch.

I recently came across this example from Berocca which I thought was pretty cool, even if it doesn’t pay the rent, and of course there are networks like FoodBuzz and VinoClic.

But are any wine brands, of food brands, spending their marketing budgets and arranging media placement on wine blogs?

Please let me know in the comments or by email: [email protected]

(oh, and I’m trying to keep this a Stormhoek-free discussion – we’ve all read about that one already)

Blogging Matters to Harpers

I had a piece published on the Harpers, or should I say Talking Drinks, web page yesterday.

I had been talking to their web editor for some months as I knew they were looking at this area, and we had similar views. He invited me to write a short piece about the state of blogging and introducing the concept of blogs to their (probably sceptical) readers.

Hopefully I did the latter, but there wasn’t room enough to explore all the sorts of conversations that are going on in the space available. That’s what I do more of here.

If you are interested, please take a read and let me know your thoughts on “Why does wine blogging matter?” and pass on the link to others as well.

The wine business has always sought ways to reach out to consumers and communicate the personality and individuality of their wines, and now blogging – whether it be by the winemaker, the consumer with first-hand experience, or the trade professional offering a trusted review, makes this possible.

Lots of fun stuff to discuss at the upcoming European Wine Bloggers Conference

See you there?

Thoughts on a European community

Gabriella asked me an interesting question regarding the European Wine Bloggers’ Conference yesterday. We have focused a lot on getting bloggers excited about the opportunity of the conference, but what do our READERS think about it? Why should THEY care?

Admittedly we have not clarified that point very much, although it has always been part of our thinking.

Ryan and Gabriella were kind enough to post my response on their site, which you probably already read, but just in case, check it out here:

Why Should Readers Care About the European Wine Blogger Conference?

“In my view, the most important goal of the European Wine Bloggers’ Conference is to start a conversation between the European voices at this party. Readers in Europe, and indeed the rest of the world, want to hear a familiar perspective on wine and one that is relevant to them.”

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