Tag Archive - iPhone

Buy your iPhone 4 en primeur

iPhone4 side view
Image by A7design1 via Flickr

Sometimes the wine world seems baffling. Take the term “en primeur” for example.

Every year, for weeks and months (and getting longer), the wine world is abuzz with the “campaign” to sell Bordeaux from the latest vintage. A small selection of wineries from the world’s most famous wine region generate massive enthusiasm for wines that only a handful of “experts” have ever tried, selling them years before they will be bottled and leave the winery, and for figures that make bankers weep for the fact their bonuses simply aren’t big enough.

It seems very odd.

Many point to this complex, elitist and expensive system to demonstrate how out of touch the wine world has become.

Yet, today I find myself in the middle of a series of other “en primeur” campaigns.

Apple is the master at this game. In the last few weeks we have seen the “pre-order” frenzy for both iPads and the iPhone 4. These are products only a handful of “experts” have ever tried, being sold to consumers days or weeks before they will be shipped, and for figures that certainly make YOUR bank manager raise her eyebrows.

This is all stage-managed to generate excitement, the illusion of scarcity, the social value of one-upmanship and the insatiable demand for innovation.

Maybe it is the rest of the wine world that is out of touch? We all like a bit of showmanship and prestidigitation from time to time, … don’t we!?

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First Look: Tesco iPhone Wine App

I was told about a clever new application for the iPhone that has just been released by Tesco in the Apple iTunes Store: Tesco Wine Finder

I recorded a brief video of my first trials – see what you think.

Seems pretty clever use of technology to me – combining label recognition (to save retyping details), social aspects such as sharing your review of the wine, and online shopping.

I will have a more in-depth trial of it, but at first glance this seems like a good way of encouraging consumers to look at what they are drinking a little more closely and recording the wines they liked for future purchase.

Disclosure: the application only works for wines listed by Tesco and I only had a couple readily to hand, so I have used one that I am involved in supplying to them, the Castillo San Lorenzo Fincas, for demonstration.

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Wine tasting, the professional way

I thought you might find this both interesting and amusing.

I took part in a tasting of 75 wines with Charles Metcalfe (aka @thewinesinger) last week. During the day I took some video on my new iPhone 3GS (yes, playing around). I’ll publish the serious interviews soon, but this is Charles tasting wine 60 (or more) of over 75.

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No charge

Here’s an idea for wine brands – it’s free, or should I say “there is no charge attached”

As the BBC pointed out yesterday, people in Britain consider Broadband at home “essential”, like water or electricity. I agree. I’d also add, that the next move will be to demand it outside the home too, so they can continue their daily business – work, shopping and conversations, on their mobile devices.

There are more and more hotels, bars and restaurants are offering Wi-Fi (although hotels try to charge for it which is just wrong!) which is a great idea – although few are using this properly to their advantage (I’ll post on that as well soon). But as this becomes more common, it will lose its power to impress. Once it is expected, it will only be an issue if it is NOT available.

What no-one has yet done in the restaurant trade (to my knowledge) is address a major shortcoming of all this mobile interaction – access to POWER. CHARGE. ELECTRICITY.

A customer could easily walk into a bar with any combination of laptop, iPod, mobile phone, camera or games console. Want to be their friend for ever? Offer them access to power points (or should I say sockets). The clever bar manager will also have a set of chargers for the most common tools & brands (iPhone, Blackberry, Nokia, PSP, etc.) available which customers can borrow FREE.

There have been many times I could have been sharing my experiences of the food, wine, and the location but I couldn’t for fear of running out of battery (in my vocabulary for obvious reasons this is now called “twitter juice“). You should have seen the look I got when I asked recently if they happened to have a charger.

If you are a wine brand with ANY form of online presence, why not brand these tools and make them available instead of just sending out more ice-buckets or menu covers?

I’ve even got a name for the branding campaign – “No Charge”

Just a thought. If you do something like this, let me know!

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