Posts Tagged ‘Posterous’

Divide and Conquer

Monday, March 8th, 2010
Demoiselle Vranken
Image by thirstforwine via Flickr

Apologies for another in a line of short hiatus on this blog. Once again work and family take priority over my online musings, and the good news is that there are lots of interesting projects underway – I just can’t find the time (except just before midnight) to share much about them.

Other than the 2010 EWBC (have you signed up yet?), my priority at the moment is to do something a little contrary. I am considering splitting off some of my content from this site to a separate ‘home’ on Posterous, so that I can then re-integrate it here, but as a separate area. As someone who (tries to) blog about marketing and wine in the UK, I also get invited out to wine tastings, dinner and trips and I want to find a way to allow readers to select those parts of most interest to them. I also want to find the easiest ways to make sure I get you the fun stuff faster and more effectively, hence using posterous (if you have not checked it out, do!).

After that, I will try to properly integrate other content streams so that this site, or something like it, can bring more of my ramblings together in one place.

So, this place may seem a little quiet for a bit, but if you really miss me, you can check me out at any of the following places:

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A devilishly good day

Wednesday, September 30th, 2009

A quick post to point you to the results of the fun wine and food experiment I helped to organise yesterday for Casillero del Diablo, the well known Chilean wine brand.

I’m always looking for interesting new ways brands can promote wine and reach out to new audiences, and when I had the opportunity to create an event for a wine brand like this I knew it could be amazing. The team at Cube put on a great event at The Kitchen run by Michelin-starred chef Thierry Laborde, and my role was to document, host and share some of that event with the wider world.

The event itself was really made a success by the three bloggers who were invited to taste the Casillero del Diablo wines and come up with dishes to match them – then cook them in time for a taste-off with the judges: winemaker Marcelo Papa, chef Thierry Laborde and Carol Emmas from Harpers. The three bloggers were Signe Johansen (@scandilicious), Linda Williams (@goodshoeday) and Louis Villard (@spiltwine).

I managed to use a whole range of ’social’ tools on the day, but the star was really Posterous – an amazing tool for combining your event content. Check it out! Visit the site to see the videos (using Qik from my mobile), audio interview (using AudioBoo), photos (using Flickr) and the twitter stream (using ScribbleLive) – all toold you should definitely consider using too.

Enjoy!

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