Tag Archive - social media

Crush It! A book review

Crush It

Crush It

Well, I ‘crushed it‘ in one sitting on the plane on the way to Lisbon for the EWBC.

Gary Vaynerchuck’s Crush It! is a book intended for an audience of entrepreneurs ready to take advantage of the opportunities offered by social media. These opportunities are easier to capitalise on in an age of ready-made blog platforms, template fan pages on facebook and free plug-ins to carry out necessary tasks, so I use the term entrepreneur to mean all those interested in starting their own money-making business, even those with minimal investment or risk.

That’s all of us!

The style of the book is very readable, and very “Gary”. You can hear him dictating the book, pacing back and forth in the room, stopping to make a friendly quip, probably about American Football, then launching back into his well-honed routine as if he had not left off. In fact, it is so much in the “Gary Vay-Ner-Chuck” voice that I had to read it at the speed he speaks, so I got through the book in an hour and a half!

As someone who has been following Gary, on and off, from fairly early on in his Wine Library career, including some of his keynote videos and his business site, much of this book is already familiar @garyvee stuff. It is interesting to have the presentation in one place for reference and in a form I can lend to others (even if video is more entertaining, it is harder to use to research and/or prove a specific point of your own).

The point of this book is not to give his existing followers something new, but to bring his message to those that have not yet committed themselves to social media but who think they want to know more. It is for Gary’s “posse” to give to others to explain their addiction, and for some of us, a useful basic checklist to refer back to.

One thing it is not, for the record, is a wine book, but the messages are still relevant to wine businesses.

If you want a highly readable, passionate and credible book on how to approach building your personal brand in, and through, social media, it is worthwhile reading. However, the world is moving apace and even some of this book is already outdated, so read it quick to get you up to speed on yesterday so you can get on with building your own brand today.

Reblog this post [with Zemanta]

From Bloggers to Gangs and the Future of Wine

I’ve only just returned from the European Wine Bloggers Conference (EWBC) in Lisbon, but instead of collecting my thoughts and writing them up, I was straight into the next project which was to be the voice in social media of The Wine Gang at their first wine tasting.

The Wine Gang (Olly Smith, Tim Atkin, Joanna Simon, Anthony Rose & Tom Cannavan) asked me to help share information about the event they were planning with the world. It is interesting that more and more of the wine trade are recognising the possibilities of Social Media not just to do traditional things, such as get visitors to a show, but just to raise the profile of the participants (organisers, exhibitors, brands and even visitors). However, getting started is not easy, so I offered to help get the process started with The Wine Gang Live blog and even a twitter account @winegang – let’s see where these go from here!

Check out one visitor’s reaction to the event and how they learned about it:

The event took place last Saturday at Vinopolis and was a great success I believe. The exhibiting wine importers and retailers seemed happy with the orders and feedback they were getting, and the consumers learned a lot and tasted some EXCELLENT wines (Corney & Barrow had an excellent Nerello Mascalese called Passopisciaro – thx for the tip goes to Tim Atikin). It all means that The Wine Gang are likely to do this again next year, so keep an eye on their wine subscription site (I think there is lots more news to come there) as well as their blog.

I enjoyed meeting so many people I know in the trade, and to bring along some fellow bloggers. I also really enjoyed meeting some of my twitter friends in person (IRL as it seems to have become known). I have lots of video to edit and photos to sort through, BUT …

Tomorrow I’m off to Rioja for Wine Future conference with Robert Parker, Jancis Robinson, Gary Vaynerchuck and Ryan Opaz! (oh, and a few other speakers too). It will be an INCREDIBLY busy trip, but I will be live blogging the event with Gabriella Opaz so look out for lots of content about what these industry leaders make of the future of wine!

Reblog this post [with Zemanta]

European Wine Bloggers Conference review

EWBC Petrol Art

EWBC Petrol Art

It is too early to really be able to take it all in, but I am back from Lisbon and the European Wine Bloggers Conference (EWBC) 2009.

The conference this year was about 3 times the size of last year’s event, with around 120 bloggers and a great number of producers and other wine businesses there to support the event and promote their wines. That is a big change in a year, and makes me wonder about next year.

I have so many things in my head that writing one post seemed incredibly hard, so I thought I’d kick it off with a brief summary and a few notes of thanks to get the flow going, then over time I can post my thoughts on the sessions, the people, the location, the sponsors, the food, the practicalities of running a large conference and more. Wow, so many things to think about.

European Wine Bloggers ConferenceFirst, I need to restate my thanks to Ryan and Gabriella Opaz of Catavino. Although all three of us are listed as ‘organisers’ the load of all parts of the conference was not exactly evenly distributed and Gabriella in particular really does deserve an extra reward for making things happen as well as they did – just don’t hand her an open bottle of wine! (photo by eatlikeagirl)

Secondly, as with all conferences of this type, we struggled to keep everyone online so they could email, tweet, blog and generally record their impressions. The hotel network did not, unfortunately, seem up to the task as promised, but the boys from Adegga who are already experts in their own areas (check out their brilliant wine social site) also became our de-facto IT support setting up, monitoring and moving the network for 120 people. Thanks Andre, Andre and Emidio!

I must also mention all those who were at their second EWBC event. They too took on informal roles to support the team, welcoming new friends and encouraging the discussion, and I still think we managed to keep the tone very friendly despite growing the event so considerably. This is down entirely to the community-mindedness of all those involved. Thanks everyone!

So, briefly, what did I learn?

  • I really enjoyed Portuguese wine and must buy more of it to learn the key regional differences
  • Portuguese food is amazing and deserves a more relaxed enjoyment of it than I was able to devote
  • The people of Portugal are very warm and generous. We were always well treated despite being so unusual and being so poor at speaking their language
  • That cork is making great efforts and inroads, via people like Amorim, to gain our trust in it again as the best closure for quality wine (more on this very soon)
  • That bloggers themselves are still a strong community with an inclination to help others and share, so we need to build on this while we can
  • That differences between bloggers on certain issues that might seem important, such as monetisation, are vastly outweighed by what we have in common and we need more opportunities to meet face to face to remember this
  • That one of the main barriers to more international cooperation is language differences, something that can be easily, if expensively, overcome, and that otherwise we would benefit a great deal from working together. So, how do we fix this? Certainly not by sticking to our local cliques
  • That we still have not yet truly captured the essence of what the consumer is looking for regarding wine in social media, but we are getting closer
  • That I have a weakness for 70′s & 80′s dancefloor classics and revivals

All of these deserve a post of their own, so hopefully I’ll be able to raise some of these issues in more detail soon

In summary, if you like writing about wine and you didn’t make it to Lisbon this year, pay close attention to this site and to the event site to grab a place for next year!

Reblog this post [with Zemanta]

Off to Lisbon for #EWBC

Yes, you will see that ‘code’ a lot over the next few days.

#EWBC is the twitter tag for all content related to the European Wine Bloggers Conference which takes place this weekend in Lisbon. If you need to know more about it at this stage, head over to the European Wine Bloggers site.

I will be up at 4am, in a tax before 5am and flying at around 7am, so I doubt I’ll be fully functioning tomorrow, but hope to be better rested for the event kicking off on Friday. However, you can still reach me on twitter (@thirstforwine) and via email (thirstforwine AT Google’s Mail Service)

I am really looking forward to catching up with the wonderful friends I made during the first event last year, and meeting a whole range of new people this year. Our ultimate goal is to create a strong network of friends around Europe, and the rest of the world, so we can do even better, more useful and creative things to do with wine. If you want to help, then join in!

There are almost 120 people coming to the European edition, and some 250 made it to the US version. The enthusiasm for meeting face-to-face is increased and facilitated by social media, despite our critics. Let’s show them some of what they are missing out on by not joining in enthusiastically!

See you in Lisbon!

Reblog this post [with Zemanta]

Social media challenges

Despite the lack of updates on this blog, I have actually been working feverishly on interesting wine-blog-related projects over the last few weeks, so much so that I have rather neglected this place. Here are just a few of those projects – they are a lot of fun, but I also think that the participants, including myself, and the wine business, are learning a lot from them too.

L’Anima wine challenge

I’ve been working with this amazing Italian restaurant to help shed a little light on Italian wines, grape varieties and also into the process of adding wines to a wine list. For more details, check out the wine social media site I put together for the #lanima project with Gal Zohar, sommelier at L’Anima and Dan Coward from Bibendum.

Tesco Wine Fair

Working with video is fun and useful, but this is a very different medium and experience makes a big difference – both in front of and behind the camera. I am working with a friend of mine at double-barrelled.tv to learn more about this. This week we made our first attempt on behalf of Castillo San Lorenzo for a Tesco Wine Fair promotion.

European Wine Bloggers Conference & #ddmsummit (Drinks and Digital Marketing Summit)

Lots of developments in the planning of the EWBC, a project I am VERY excited about this year, but in part because of this, I have now also been invited to share my thoughts on the influence and potential of social media (or Digital Marketing) for the WHOLE drinks industry, not just wine, at the #ddmsummit being put together by Cube and The Drinks Business. More on this soon.

Page 4 of 7« First...«23456»...Last »