It seems that Starbucks is about to start selling wine and beer alongside its coffee in New York Seattle.

Is this a victory for common sense and the treatment of the public as responsible adults, or something else? Sadly, it is probably 99% something else: financial self-interest.

Starbucks are in a whole heap of financial trouble and looking for ways to turn around the business. Their coffee brand has lost much of its lustre and now they have too many outlets selling too little coffee to keep shareholders happy (never mind all the jobs they provide). So, a new model is to be found.

Is the idea of alcohol served in a coffee led retail space revolutionary? Not at all if you have ever visited France, Italy, Spain and pretty much all of Continental Europe. Unfortunately it says a lot that this is not the norm in the US, or in the UK.

It worries me though, not because of what they are doing, but because of why they are doing it.

This will be one of the first experiments on liberalising the straightjacket of alcohol licensing in the UK and US, and as such it will be watched carefully and treated as a case study. If it were to be done properly, the staff in the local area would select suitable drinks for their clientelle, one they had a relationship with, to ensure they were selecting the mix that would be right. In practice it will be treated as an auction with the biggest brands bidding to be listed and ‘marketed’, and there is every chance the customers will not be interested.

Will that do anything for Starbucks?

Maybe in the short term, but if it is a failure in the medium to long term, it will not only be bad for Starbucks, it will make it that much harder for any well intentioned cafe owner doing it properly.

I must say I am very pessimistic about it working in the UK if all else stays the same.

If you like good coffee, like me, you will realise that the very robotic uniformity and ‘global solution’ approach to serving coffee that is killing Starbucks’ coffee brand is total anathema to the real world of wine and beer.

Dear Starbucks, don’t you realise we are laughing and crying when you say:

“We’ll be equally as proud of our beer and wine as we are of our coffee,”

PLEASE do this properly, or not at all!

Oh, and by the way, I’m available at reasonable rates to advise on implementing this in the UK, and while you are at it, I have an idea that will REALLY change the business – feel free to ask

Update: if you are interested in these two subjects you might also want to check out: http://coffeelikewine.blogspot.com/

Further Update (23:34): In case you didn’t decide to follow the link in the first paragraph, and have not read this story elsewhere, Starbucks is trialling this coffee + wine + beer concept in only 1 store in Seattle to be called “15th Ave. Coffee and Tea inspired by Starbucks” (except missing the inspiration bit in the name). This is not (yet) an announcement that they will do the same in the main Starbucks branded outlets.

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I was working on how to write this properly, then realised I have yet to try to use video more effectively (and it was faster!), so I recorded some thoughts (woefully unprepared) on Seesmic instead.

Here is the video. I think you need to register to leave a video comment (please do, I’d love to get some) but you can also leave me your written thoughts on this post.

If you want to join the OLN “Enough is Enough” campaign, text ‘Enough’ to 82055 (in the UK)

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I’ve reported, commented and complained before on this blog about how the UK government treats consumers and business when it comes to alcohol.

My position has usually been one of incredulity, cynicism and anger at the decisions being taken by politicians, in particular when it comes to taxation of alcohol.

I’d like to extend an offer to a politician or civil servant to explain to me, in person, what this country’s government is doing, and why.

I was prompted to write this post by the announcement that a UK parliamentary committee was to be set up to examine:

… alcohol-related health problems and the consequences of these for the NHS, plus the role of the alcohol industry, police and government departments in addressing alcohol-related harm. [as well as] … examine “whether the drinking culture in England should change, and, if so, how”. (from just-drinks)

Just my sort of question!

Governments and politicians like to be SEEN to be doing something, no matter how ineffective in practice. In general, I do believe that politicians are scared of talking sense about alcohol (or many matters of real personal choice for that matter) and governments are quite happy to continue to be able raise lots of money from a ‘sin tax‘.

The problem is that the government has become dependent on the money raised from Duty on alcohol. They couch their revenue generation as a “strategy” to combat alcohol abuse whilst damaging businesses that could help to change people’s attitudes to alcohol and still, in my opinion, not doing nearly enough to address the underlying causes of that abusive behaviour.

I think many in the wine business in particular would probably agree.

HOWEVER, I will also admit that my experience is limited. I work with great wines, wines made by people who care about their product and which is sold mainly to those who appreciate them. I don’t have much day to day experience of the front line of a binge-drinking culture that I admit does exist in places in this country.

So I’d like to extend an offer to a politician or civil servant to explain to me, in person, what this country’s government is doing, and why. I don’t want a press release, I want a discussion. I’m prepared to post the results on here, either as a new post or in the comments. I would even consider filming a meeting and putting it on the blog for others to view.

Is that you? Or maybe, you know someone who could come along to chat? Let them know!

I am not a campaigner with an agenda as such. I’m not promising those who agree with me to be the best prepared, most vocal champion of the alcohol business (there are people like the WSTA for that). I am not a politician, nor expert debater. However, the government needs to convince me, and people like me, if we are to support their current approach, and if they can’t, then listen to us about finding another way forward.

I’ll even give you an idea of the questions:

1. What evidence is there that high duty rates stop young people from drinking too much?
2. What meaningful dialogue can you point to that shows you admit that alcohol consumption is a perfectly acceptable part of our society & culture in moderation? Have  you ever done anything other than preach?
3. By focusing on the price/cost mechanic, are you not damaging small, independent importers/retailers who might engender a respect/appreciation for alcohol, and instead driven people to the multiple grocers, with their massive purchasing power to offset that duty cost, where no such education takes place?
4. Is the excess consumption of alcohol not more closely related to opportunity IN GENERAL, rather than opportunity to buy alcohol? Would fewer kids get blind drunk if you inspired them with alternatives for their time & effort, rather than chastising them?
5. What about the law-abiding middle classes of moderate consumers who are being criticised for their alcohol consumption? Where is the data to back your 21 units safe limit campaign?

These are just some of the questions off the top of my head. If you have any others you’d like to ask, let me know.

So, then, who’s willing to try and convince me? There’s a chair waiting!

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Thank you so much to all those who came to the recent London Bloggers Christmas gathering at Ember, and who took the time to write their thoughts about the wines and link back to the wineries who generously provided the wines to taste.

Here is a list of all the reactions to the event that I could locate (including those who didn’t link to the wineries) that also linked back to this site – who knows what else happened out there (let me know!)?

Chris Gilmour’s Diary Vol. 14 – greetings from the short chap on the stool

The process was to award a “virtual ticket” for each link to a winery blog involved in the tasting, and many were generous enough include links to all the wineries as well as some specific links of their favourites. We are all very thankful for your support.

In all 62 tickets were placed in the draw which offers a pretty good chance of winning, but the ultimate and sole winner* of a case of 6 bottles of Dinastia Vivanco Crianza (offered by me, but through my Rioja winery blog at thirstforrioja.co.uk) is …

Caroline’s Miscellany

Caroline, if you would drop me a line with your address at thirstforwine@gmail.com (or through a comment on this site), I’ll arrange for the wines to be delivered to you asap for you to enjoy. Congratulations!

Thank you again to all the wonderful London Bloggers who participated, to Andy Bargery who allowed me to sponsor this event, to the wineries who provided their wines, my mum & dad (etc.), and finally to those who read this blog and make it fun to write about wine and help to share the love of wine.

* in case you were wondering, I gave everyone an entry in a spreadsheet for each link (up to 8, one for each winery), then assigned each “ticket” a random value from 1-100, sorted on this basis & numbering each entry, then picked a number between 1 & 62. The winning ticket was #16

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Thank you so much to the London Bloggers for the enthusiastic response to last night’s experience and experiment. Presenting wine from wineries that have a blog to fellow bloggers must qualify as some sort of world first, shouldn’t it? [some photos here]

In any case, I want to thank all those who came along, and especially those winery bloggers that sent us the wines to taste and videos to watch. One of my key objectives was to get my fellow London Bloggers to look at wine in a slightly different way, and I think we succeeded.

I will try to upload the video of my brief talk from last night along with a summary of the main points to accompany the slides I’ve already posted at a later date (YouTube rejected my upload this morning!).

I will also give you a link later today to the videos from each of the participating winery bloggers.

However, I did want to post a few thoughts on your reactions to the wines and to wine blogging today and remind you of the competition (see details below).

By far the most controversial must have been the sherry, but sherry is used to it! Some of you bravely tried sherry for the first time which is wonderful. There were a handful who loved it (including me I admit) but 20 year old dry oloroso sherry might be a little like jumping in a the deep end when learning to swim – it is an overwhelming experience!

With the whites, there was an interesting split between those who liked the drier style of the Riesling Kabinett and Vivanco Viura/Malvasia (predominantly the men) and those who liked the richer, fruitier Auslese Riesling (many more of the women).

When it comes to the reds we had clear differences in people’s palates. A number of you came up to tell me that they found the lighter, “peppery” style of the Higueruela wine, made from the unusual all-red Garnacha Tintorera, amazing, whilst others found it wasn’t full-bodied enough for them. What more demonstration do we need that we all like different wines and catch-all recommendations are useless?

I found several fans of Italian wines who were surprised to find a Morellino di Scansano on the list as it is a rare sight still in the UK, but the wine (as well as the bottle and lovely label) was tasting really good.

To be honest, the votes on “favourite red” were quite evenly spilt between the Casa de las Vides CVP (and its unusual bottle), the Dinastia Vivanco Crianza and the Cortes de Cima Syrah. It seems that the cold weather has converted many of us to “red season” and the richer styles were very popular.

Finally, I only had a small taste of the Quevedo Reserva Tawny Port – at one stage I turned around and found a couple struggling to taste the last drops whilst trying to avoid the sediment. Draining a bottle is always a good sign!!

Basically there wasn’t a wine there that did not have a big fan which is great, and a great testament to the diversity of wine and of everyone’s palates.

I have a long list of cards of people I will be in touch with, but please do leave me a comment with your views on your favourite wines as I’m sure the wineries would love to hear it from you directly.

Finally, don’t forget to get in touch so we can chat about wine and your own experiences. I’d love to interview and reach out of the wine bubble to make what we write about more relevant to more of you.

Now, for the competition for those who made it to the tasting last night. There are 6 bottles of Dinastia Vivanco Crianza (delivered to you) available for a lucky blogger who posts thoughts about one or more of the wines we tasted. For every mention of a wine, and link to the winery blog, I’ll allocate you a virtual draw ticket (don’t forget to ping me on this blog so I know you have done it). I’ll make the draw on 21st December so you have a few days to get something up and have a chance of winning.

… if you work in the wine trade

There are already a lot of benefits to working in the the wine business, and I probably do not need to list the main ones (if you work the business you know the truth, and if you don’t, keep dreaming!)

However, one downside is that a traditional “brand marketing” mindset would seem to imply that you cannot be seen to drink, promote or even mention other wines. “If my wine is the best [insert consistent brand message here] ever, why should I drink anything else?”

The truth is, of course, that we all do. We love wine, we are consumers as well as producers and suppliers. Traditional marketers might recoil in horror, but Social Media aware communicators know that honesty, openness and frankness help to create trust, and that is the most important currency in building any brand. The more I discuss other brands, the more you can put my brand and my point of view, in context.

So with this in mind, imagine how sensitive it is to visit another winery.

If I visit a winery, I’m being let into the soul of a ‘competitor’ winery. This is the place the product is made, where the decisions are taken and is the brand’s home. Should I be treated as a competitor and infiltrator? Of course not, after all I’m a consumer too, and just as much a target for the winery’s marketing as anyone else. However, how is that business (with its own commercial realities) to know that I am there honestly?

Well, because I blog and give the whole world the chance to decide. The benefit of being a blogger is that I can prove that I will review the wine/brand in a certain way, and tell others what I think. A winery is investing in these visits specifically to get their story across and to encourage loyalty and to get visitors to spread the word. It used to be said that a happy customer would tell 3 or so friends about their experience, an unhappy customer would tell 10 or more. Now, bloggers tell hundreds, if not thousands, about their personal experiences.

I’d be happy to agree that I’m not as influential as bona-fide members of the wine press, such as Tim Atkin and Oz Clarke (who happen to be visiting this region at the same time as me), but a blogger is still a worthwhile person to attract – so long as they are ‘honest, open and frank’. As a blogger, I owe my readers entertaining, useful and original content, not propaganda. The most enlightened bloggers and producers understand that, and as such bloggers should be welcomed with open arms.

To their great credit, all the wineries I have visited (where I mentioned I wrote a wine blog) have gone out of their way to showcase their wines and wineries, and to offer me any information I may need.

If you are a winery (or in fact any other business that offers visits and tours), one of the first questions you should ask is: “Do you have a blog?”

If you are in the wine business, you should consider sharing your thoughts and experiences on a blog, after all you are wine consumer too. You probably have access to wines, or parts of the wine business, that most others who like wine do not. You will probably have a different perspective to a consumer and to a member of the Press. Not only will other wineries thank you for it, but your own wine brand will benefit too.

In the beginning there’s an idea. That idea creates a comment. That comment spawns a reaction, and eventually a conversation emerges. All is well with the world, and the idea spreads.

After a while, the subjects have all been agreed, the channels of communication established, and the terms of reference accepted. The conversation gains lots of participants, but the range of the discussion doesn’t evolve.

Welcome to the bubble!

The wine bubble is already here! Fruit laden wine reviews. Points scoring. Winery histories, with “passionate” winemakers, “carefully selected” grapes, vineyards in “unique terroirs” and their “hand made” wines. There is a lot yet to be documented and recorded, and yet how much of it is new, and how much of it means anything to those who are on the sidelines of the conversation, or outside the bubble?

The wine conversation inside the bubble is necessary. We need enthusiastic analysis of the hundreds of thousands of wineries and literally millions of individual wines. However, we musn’t kid ourselves that any of this is really relevant to the ‘real’ world – the average wine consumer, or further still, the non-consumer.

I’d like to try and reach out, dedicate a part of the effort on my reinvigorated blog, The Wine Conversation, to exploring wine BEYOND the bubble.

What does wine mean to those who inhabit very different bubbles (after all, we all belong to various bubbles of some sort)? Film buffs. Knitters. History experts. Music fans. Photographers. Sports fans.
Gardeners. Travel writers. In short, to most of our friends who do not quite (yet) understand our fascination with all things vinous?

I’ve been meaning to do this for a while, but saved it for the new blog (good excuse!). I hope to go out and speak to these non-wine bloggers about wine, and see what it REALLY means to them. Should be fun!

The majority will be my thoughts on wine, in particular wine marketing and wine innovations. I’ll try and find new and interesting places where the wine conversation may have reached. I will also rant and rave against mindless legislation and bureaucratic idiocies, but I hope you’ll indulge me in this.

If there are things you think ought to be explored here, do leave me a comment or send me an email – I will do my utmost to respond.

I don’t know about you, but I think there is a lot of wisdom in the motto of the late Len Evans:

People who say “You can’t drink the good stuff all of the time” are talking rubbish. You must drink good stuff all the time. Every time you drink a bottle of inferior wine, it’s like smashing a superior bottle against the wall. The pleasure is lost forever – you can’t get that bottle back.

Whilst I can’t afford to follow it to the letter, I do believe that in my life I can only consume a limited number of alcohol units. I do enjoy myself, but not to excess.

In this case, I consider that most non-wine alcohol units that I consume are like smashing that proverbial bottle against the wall – I could have used them to drink more wine instead.

I do enjoy a whisky from time to time, and the very occasional G&T, but I almost never have anything else.

However, as a good host I keep a stock of other drinks for when others are visiting, or bottles that have been gifted. These sit, in silent slumber, in a drinks cupboard in the kitchen. Unloved.

When I first heard about “Cooking with Booze” I thought it was a spankingly good idea for a cookbook, but now it occurs to me it is even better than that. It is a way to use my “left-overs” in a creative way.

One additional reason for liking this book is that the author has “done the web 2.0 thing” and actually made the whole content available free on the internet on the site in recognition of the fact that there are a percentage of us willing to pay for the convenience of having the book at home, and that making the content free will hopefully attract loads of different people, increasing sales. I hope it works!

(It does for me)

So, if you happen to be invited over chez moi in the near future, look out!

(p.s. In case you were wondering, I shall probably skip the chapter on cooking with wine and drink it while I cook with everything else)

I really enjoy building online relationships and keeping in touch with a great range of people through blogs, comments, facebook, twitter, Open Wine Consortium, etc., but the ultimate goal, really, is to make ‘real’ friends.

So when I saw a ‘tweet’ by @1WineDude, otherwise known as Joe Roberts who blogs at 1winedude.blogspot.com out of Philadephia, mentioning that he would be in the UK, I jumped at the chance to meet up with him and share a glass, or two, of wine.

Andrew Barrow from Spittoon joined the party and we met up at The Two Brewers in Windsor.

We talked about wine, blogging, US vs. UK, music, food and all the sorts of stuff people who have known each other for a long time would talk about, yet we’d only met an hour beforehand.

It was fun, and if any other wine blogger out there is planning on passing through London, or its environs, do get in touch so we might arrange a get together of our own.

Two of the topics we discussed which are worth bringing up here, were:

The serving temperature of wine, particularly reds. The Two Brewers is a great place to go for wine as it has a limited, but adventurous wine list. However, the UK is not built to deal with heatwaves, and our bottle of Chateau Musar 2000 arrived too warm (as did the later bottle of Astrolabe Pinot Noir 2006). No problem! Drop them in the icebucket left over from the Rose (from Provence, but label had washed off). We did get a reputation from the staff for “liking chilled red wine”, so I had to point out we were only lowering it to where it ought to be, around 18 degrees. The idea that serving at ‘room temperature’ does not mean “whatever temperature your room happens to be” has yet to filter down properly. This is Confessions of Wino’s personal crusade, and I’m happy to support it.

Bloggers need to work together more. This one was more controversial, and I must admit it is my own agenda. I do believe that we need to find ways of doing things together that go beyond links and comments if we are to have real impact. This is the subject for what is going to be discussed at the European Wine Bloggers Conference, as well as the North American one, so expect to see more on this.

My thanks Joe and Andrew for a great evening. Let’s do it again soon.

Over the next few days, thanks to their well established brand and their PR muscle, you’ll probably see several headlines like this one:

Roederer champagne launches new interactive website

I don’t know about you, but the interaction I want with my wine involves drinking it!

I don’t understand these Flash-based websites (you might want to go off and start the page loading, then return to read the article while you wait – but remember to turn the sound off).

The vast majority of people browsing the internet for wine are looking for:

1. background details
2. stockist information
3. a ‘deal’
4. fun

(check out Able Grape’s take on this too)

Using Flash to promote your wine brand is like hiring a stand-up comedian with ADHD to be your spokesperson – however amusing he may be, he is getting in the way of the message.

Sure, with Flash you get bells and whistles. In fact, the Louis Roederer site is like a unicycling bear that is playing La Marseillaise on his bells and whistles, but what are they doing to address the needs of the customers? What is the goal of the ‘interactivity’ on this site?

(oh, and by the way, that unicycling bear keeps falling off and his bells are out of tune – the sound on the site is awful and I keep getting stuck, unable to go back)

Joel Vincent made an interesting observation on a recent post on his blog Wine Life Today:

My bottom line points are simple. I’ve written about and preached on the “Wine Life Value Chain” where I talk about how the strength of a relationship basically has direct correlation to influencing a wine buyer. The closer you are, sociallogically, to the source of a wine recommendation the faster and more likely you are to buy it. So with that theorum guiding my thoughts we look at social media.

Flash CAN be a great tool to aid this relationship, but all too often it seems to be used to create a barrier between the people behind a wine and its consumers – something akin to a prestidigitator’s distraction technique.

One might argue that this is exactly how Champagne has managed to create a strong stylish brand, separating itself from its plain and homely still wine cousins – we’re missing that ‘magic’ ingredient. Maybe that is why it was used and I’m the one who is missing the point.

In any case, my preference is for sites that engage me in a meaningful relationship, that have answers to my questions and encourage me to commit myself in some way to the brand in the way they are doing with me.

The interactivity I seek is knowing that the winery, or winemaker, cares what I think, and helps me to both taste and understand their wines. Here are a couple I have come across recently that make me feel this way.

• Cortes de Cima
• La Gramiere

Neither of these sites has spent anything like the amount of money Louis Roederer must have done, but I get so much more out of them because I feel I know the wine, the people and the reasons for their existence so much better and on a more personal level.

And talking of interactivity, I’d love to hear your comments on these sites as well. Have I missed the point on the Champagne site, or am I too committed to blogs? Let me know.

(Photo Let it Float, courtesy of hashmil)