Tag Archive - Winery

London Bloggers Prize Winners pre-announcement

Apologies for the delay, but I have rather intermittent access to the internet, so it has been a little difficult tracking and colating the results of the prize from the recent London Bloggers “Winery Bloggers” Tasting (see the last paragraph in this post for the details).

Thank you so much to those who did write a post with their thoughts on the evening with links to the generous wineries who sent their wines! I think I have got them all (or those who remembered to ping me too) and will announce the winner shortly, but thought I would let you know I am working on it

Happy Holidays to everyone in the interim!

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Wineries and Social Media

Here are a few more details on the talk I will be giving tonight for London Bloggers at Ember. I am probably not going to show these slides, they are more for my reference, but they might jog some memories after the fact! I will post the text of the presentation after the event.

Below you will also find a list of the wines we will be tasting, and the links to the winery blogs that supplied them for you to taste.

There is an added incentive to come along. There will be wine bottles to win for those who dip a toe in the wine conversation! Read on.

Wine Conversation 081209

View SlideShare presentation or Upload your own. (tags: wine london)

The wines we will taste tonight are:

  1. Vivanco Viura/Malvasia 2007, Bodegas Dinastia Vivanco – courtesy of thirstforrioja.co.uk
  2. Riesling Kabinett Trocken 2007, Weingut Clauer (and if you are really nice to me, a taste of Riesling Auslese 2003, Weingut Clauer) – courtesy of winzerblog.de
  3. Higueruela 2007, from Sta. Quiteria – courtesy of tintoralba.com
  4. Dinastia Vivanco Crianza 2004, Bodegas Dinastia Vivanco – courtesy of thirstforrioja.co.uk
  5. Bellamarsilia 2007, Poggio Argentiera – courtesy of poggioargentiera.com
  6. CVP 2007, La Casa de las Vides – courtesy of casavides.com
  7. Syrah 2004, Cortes de Cima – courtesy of cortesdecima.com
  8. Antique Oloroso Sherry from Fernando de Castilla – courtesy of jerez-xerez-sherry.blogspot.com (who also writes about sherry here)
  9. Special Reserve Tawny Port, Quevedo Port – courtesy of Quevedoportwine.com

And stay tuned for a series of videos we will be showing on the night. I shall link them up here tomorrow for you all to enjoy.

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The benefits of being a wine blogger

… if you work in the wine trade

There are already a lot of benefits to working in the the wine business, and I probably do not need to list the main ones (if you work the business you know the truth, and if you don’t, keep dreaming!)

However, one downside is that a traditional “brand marketing” mindset would seem to imply that you cannot be seen to drink, promote or even mention other wines. “If my wine is the best ever, why should I drink anything else?”

The truth is, of course, that we all do. We love wine, we are consumers as well as producers and suppliers. Traditional marketers might recoil in horror, but Social Media aware communicators know that honesty, openness and frankness help to create trust, and that is the most important currency in building any brand. The more I discuss other brands, the more you can put my brand and my point of view, in context.

Winery Cellar for Bottle AgeingSo with this in mind, imagine how sensitive it is to visit another winery.

If I visit a winery, I’m being let into the soul of a ‘competitor’ winery. This is the place the product is made, where the decisions are taken and is the brand’s home. Should I be treated as a competitor and infiltrator? Of course not, after all I’m a consumer too, and just as much a target for the winery’s marketing as anyone else. However, how is that business (with its own commercial realities) to know that I am there honestly?

Well, because I blog and give the whole world the chance to decide. The benefit of being a blogger is that I can prove that I will review the wine/brand in a certain way, and tell others what I think. A winery is investing in these visits specifically to get their story across and to encourage loyalty and to get visitors to spread the word. It used to be said that a happy customer would tell 3 or so friends about their experience, an unhappy customer would tell 10 or more. Now, bloggers tell hundreds, if not thousands, about their personal experiences.

I’d be happy to agree that I’m not as influential as bona-fide members of the wine press, such as Tim Atkin and Oz Clarke (who happen to be visiting this region at the same time as me), but a blogger is still a worthwhile person to attract – so long as they are ‘honest, open and frank’. As a blogger, I owe my readers entertaining, useful and original content, not propaganda. The most enlightened bloggers and producers understand that, and as such bloggers should be welcomed with open arms.

To their great credit, all the wineries I have visited (where I mentioned I wrote a wine blog) have gone out of their way to showcase their wines and wineries, and to offer me any information I may need.

If you are a winery (or in fact any other business that offers visits and tours), one of the first questions you should ask is: “Do you have a blog?”

If you are in the wine business, you should consider sharing your thoughts and experiences on a blog, after all you are wine consumer too. You probably have access to wines, or parts of the wine business, that most others who like wine do not. You will probably have a different perspective to a consumer and to a member of the Press. Not only will other wineries thank you for it, but your own wine brand will benefit too.

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