English: Vineyards in Napa Valley. Français : ...

English: Vineyards in Napa Valley. Français : Vignobles de la Napa Valley. (Photo credit: Wikipedia)

What does ‘sustainability’ mean to the wine trade?

From Wikipedia: “Sustainability is the capacity to endure. For humans, sustainability is the long-term maintenance of responsibility, which has environmental, economic, and social dimensions, and encompasses the concept of stewardship, the responsible management of resource use

Is sustainability about a concern for the planet, a response to current consumer priorities or simply a business imperative of the 21st Century?

WineConversation: Unfiltered was set up by Vrazon to interview the trade on the AccessZone at London Wine Trade Fair 2012. We asked a number of wine makers, brand owners, and technical consultants to the trade what “Sustainability in the Wine Trade” meant to THEM.

Click on the videos below to hear the views of experts from around the world of wine

For an overview, read more on sustainability in the wine trade on the wineconversation.com