Comments on: The future of wine writing http://wineconversation.com/wine-conversation/the-future-of-wine-writing/ reaching out from the wine bubble Fri, 12 Mar 2010 11:55:24 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Borj http://wineconversation.com/wine-conversation/the-future-of-wine-writing/comment-page-1/#comment-1362 Borj Tue, 24 Nov 2009 22:21:18 +0000 http://wineconversation.com/?p=881#comment-1362 Hi Robert. Very interesting post. I believe you will find more and more changes from traditional print media towards social media. Social media is still a relatively new concept when compared to the length the print media has been in "business". When comparing the trends it's important to take into account the stage or product life cycle, if you want, social media has reached vs print. Newspaper sales are down, especially the broadsheets which tend to write higher quality wine reviews. Effectively print has reached it's peak and is being replaced by free providers on line. This stage of the product life cycle is called decline which comes just after maturity. People have switched to a cheaper more accessible and often more honest source, the internet/social media. For wine in particular the demise of print has been picked up on line and the big boys like Murdoch (News Corp) are quick to recognise this trend with plans to charge for all news websites. This most recent trend brings the print to your ballpark inevitably putting a price on a good wine blogger. Clearly that doesn't mean every blogger will be able to charge for their wine opinion but those who have the highest hits per page will be able to make a buck or two from various channels whether it's banner advertising or membership fees. Blogging with social media are in the Introduction stages, later followed by growth. As the name suggests it means the service is still being introduced to a wider public but once it reaches growth, i.e. higher demand the true value of blogging will be recognised not just by us but even by those who currently still focus on alternative sources.<br>Recently the FT reported Majestic delivered sales growth of 9% but "Online sales rose 24.6% as Majestic used a blog and social networking site Twitter to attract new customers". I think this points more than anything else just how much value social media can add - real cash. The others will follow soon and I have no doubt it wont be long before real cash is redirected away from print to social media. How money might change the blogging dynamics I think is another conversation... Hi Robert. Very interesting post. I believe you will find more and more changes from traditional print media towards social media. Social media is still a relatively new concept when compared to the length the print media has been in “business”. When comparing the trends it's important to take into account the stage or product life cycle, if you want, social media has reached vs print. Newspaper sales are down, especially the broadsheets which tend to write higher quality wine reviews. Effectively print has reached it's peak and is being replaced by free providers on line. This stage of the product life cycle is called decline which comes just after maturity. People have switched to a cheaper more accessible and often more honest source, the internet/social media. For wine in particular the demise of print has been picked up on line and the big boys like Murdoch (News Corp) are quick to recognise this trend with plans to charge for all news websites. This most recent trend brings the print to your ballpark inevitably putting a price on a good wine blogger. Clearly that doesn't mean every blogger will be able to charge for their wine opinion but those who have the highest hits per page will be able to make a buck or two from various channels whether it's banner advertising or membership fees. Blogging with social media are in the Introduction stages, later followed by growth. As the name suggests it means the service is still being introduced to a wider public but once it reaches growth, i.e. higher demand the true value of blogging will be recognised not just by us but even by those who currently still focus on alternative sources.
Recently the FT reported Majestic delivered sales growth of 9% but “Online sales rose 24.6% as Majestic used a blog and social networking site Twitter to attract new customers”. I think this points more than anything else just how much value social media can add – real cash. The others will follow soon and I have no doubt it wont be long before real cash is redirected away from print to social media. How money might change the blogging dynamics I think is another conversation…

]]> By: Borj http://wineconversation.com/wine-conversation/the-future-of-wine-writing/comment-page-1/#comment-1313 Borj Tue, 24 Nov 2009 17:21:18 +0000 http://wineconversation.com/?p=881#comment-1313 Hi Robert. Very interesting post. I believe you will find more and more changes from traditional print media towards social media. Social media is still a relatively new concept when compared to the length the print media has been in "business". When comparing the trends it's important to take into account the stage or product life cycle, if you want, social media has reached vs print. Newspaper sales are down, especially the broadsheets which tend to write higher quality wine reviews. Effectively print has reached it's peak and is being replaced by free providers on line. This stage of the product life cycle is called decline which comes just after maturity. People have switched to a cheaper more accessible and often more honest source, the internet/social media. For wine in particular the demise of print has been picked up on line and the big boys like Murdoch (News Corp) are quick to recognise this trend with plans to charge for all news websites. This most recent trend brings the print to your ballpark inevitably putting a price on a good wine blogger. Clearly that doesn't mean every blogger will be able to charge for their wine opinion but those who have the highest hits per page will be able to make a buck or two from various channels whether it's banner advertising or membership fees. Blogging with social media are in the Introduction stages, later followed by growth. As the name suggests it means the service is still being introduced to a wider public but once it reaches growth, i.e. higher demand the true value of blogging will be recognised not just by us but even by those who currently still focus on alternative sources.<br>Recently the FT reported Majestic delivered sales growth of 9% but "Online sales rose 24.6% as Majestic used a blog and social networking site Twitter to attract new customers". I think this points more than anything else just how much value social media can add - real cash. The others will follow soon and I have no doubt it wont be long before real cash is redirected away from print to social media. How money might change the blogging dynamics I think is another conversation... Hi Robert. Very interesting post. I believe you will find more and more changes from traditional print media towards social media. Social media is still a relatively new concept when compared to the length the print media has been in “business”. When comparing the trends it's important to take into account the stage or product life cycle, if you want, social media has reached vs print. Newspaper sales are down, especially the broadsheets which tend to write higher quality wine reviews. Effectively print has reached it's peak and is being replaced by free providers on line. This stage of the product life cycle is called decline which comes just after maturity. People have switched to a cheaper more accessible and often more honest source, the internet/social media. For wine in particular the demise of print has been picked up on line and the big boys like Murdoch (News Corp) are quick to recognise this trend with plans to charge for all news websites. This most recent trend brings the print to your ballpark inevitably putting a price on a good wine blogger. Clearly that doesn't mean every blogger will be able to charge for their wine opinion but those who have the highest hits per page will be able to make a buck or two from various channels whether it's banner advertising or membership fees. Blogging with social media are in the Introduction stages, later followed by growth. As the name suggests it means the service is still being introduced to a wider public but once it reaches growth, i.e. higher demand the true value of blogging will be recognised not just by us but even by those who currently still focus on alternative sources.
Recently the FT reported Majestic delivered sales growth of 9% but “Online sales rose 24.6% as Majestic used a blog and social networking site Twitter to attract new customers”. I think this points more than anything else just how much value social media can add – real cash. The others will follow soon and I have no doubt it wont be long before real cash is redirected away from print to social media. How money might change the blogging dynamics I think is another conversation…

]]> By: wine club http://wineconversation.com/wine-conversation/the-future-of-wine-writing/comment-page-1/#comment-1298 wine club Wed, 18 Nov 2009 23:35:46 +0000 http://wineconversation.com/?p=881#comment-1298 It's an interesting discussion for sure, but for someone to think every blogger wants to write for a newspaper some day, it's honestly just dumb. If I can make the same amount of money writing on my own blog, why would I want to deal with an editor, assigned stories and deadlines? I don't see the upside there! It's an interesting discussion for sure, but for someone to think every blogger wants to write for a newspaper some day, it's honestly just dumb. If I can make the same amount of money writing on my own blog, why would I want to deal with an editor, assigned stories and deadlines? I don't see the upside there!

]]> By: jimbudd http://wineconversation.com/wine-conversation/the-future-of-wine-writing/comment-page-1/#comment-1297 jimbudd Wed, 18 Nov 2009 10:51:56 +0000 http://wineconversation.com/?p=881#comment-1297 I agree Ryan. That's how I see it. I agree Ryan. That's how I see it.

]]> By: Ryan Opaz http://wineconversation.com/wine-conversation/the-future-of-wine-writing/comment-page-1/#comment-1296 Ryan Opaz Tue, 17 Nov 2009 22:58:16 +0000 http://wineconversation.com/?p=881#comment-1296 Journalism can take place on a blogging platform. Blogging is more of a word that defines the use of a tool: the blogging software. I believe that the blog as a publishing device will lead to many "blogger journalists" Journalism can take place on a blogging platform. Blogging is more of a word that defines the use of a tool: the blogging software. I believe that the blog as a publishing device will lead to many “blogger journalists”

]]> By: Ryan Opaz http://wineconversation.com/wine-conversation/the-future-of-wine-writing/comment-page-1/#comment-1295 Ryan Opaz Tue, 17 Nov 2009 22:56:20 +0000 http://wineconversation.com/?p=881#comment-1295 we are working on the solution to make money...stay tuned...Changes can be difficult, but eventually we move to new models and forms. I think we're getting there in the next year or two. Have faith! :) we are working on the solution to make money…stay tuned…Changes can be difficult, but eventually we move to new models and forms. I think we're getting there in the next year or two. Have faith! :)

]]> By: Mariella Beukers http://wineconversation.com/wine-conversation/the-future-of-wine-writing/comment-page-1/#comment-1294 Mariella Beukers Tue, 17 Nov 2009 08:40:23 +0000 http://wineconversation.com/?p=881#comment-1294 What a great post, and great comments too. Especially the comments Wink Lorch made. You all give me much to think about. This and everything I read about Wine Future (I also followed the live blog) is keeping me busy very much the last couple of days. <br>Thx you all!<br>Mariëlla Beukers, wine writer coming from a bloggers background What a great post, and great comments too. Especially the comments Wink Lorch made. You all give me much to think about. This and everything I read about Wine Future (I also followed the live blog) is keeping me busy very much the last couple of days.
Thx you all!
Mariëlla Beukers, wine writer coming from a bloggers background

]]> By: alfonsocevola http://wineconversation.com/wine-conversation/the-future-of-wine-writing/comment-page-1/#comment-1293 alfonsocevola Tue, 17 Nov 2009 00:46:29 +0000 http://wineconversation.com/?p=881#comment-1293 Yeah, we have interesting lives of meaning too! Yeah, we have interesting lives of meaning too!

]]> By: jimbudd http://wineconversation.com/wine-conversation/the-future-of-wine-writing/comment-page-1/#comment-1292 jimbudd Mon, 16 Nov 2009 23:08:22 +0000 http://wineconversation.com/?p=881#comment-1292 Fiona Beckett: Journalism and blogging are two very different activities, neither inherently superior to the other.<br><br>Fiona: I'm intrigued. Are they really different and in what ways? Fiona Beckett: Journalism and blogging are two very different activities, neither inherently superior to the other.

Fiona: I'm intrigued. Are they really different and in what ways?

]]> By: thirstforwine http://wineconversation.com/wine-conversation/the-future-of-wine-writing/comment-page-1/#comment-1291 thirstforwine Mon, 16 Nov 2009 21:09:30 +0000 http://wineconversation.com/?p=881#comment-1291 the great thing is when you COMBINE book writing and engaging with your audience online - look at what Gary Vaynerchuck and Chris Brogan are doing! I look forward to reading your thoughts. the great thing is when you COMBINE book writing and engaging with your audience online – look at what Gary Vaynerchuck and Chris Brogan are doing! I look forward to reading your thoughts.

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