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European Wine Bloggers Conference review

5 Nov 2009
EWBC Petrol Art

EWBC Petrol Art

It is too early to really be able to take it all in, but I am back from Lisbon and the European Wine Bloggers Conference (EWBC) 2009.

The conference this year was about 3 times the size of last year’s event, with around 120 bloggers and a great number of producers and other wine businesses there to support the event and promote their wines. That is a big change in a year, and makes me wonder about next year.

I have so many things in my head that writing one post seemed incredibly hard, so I thought I’d kick it off with a brief summary and a few notes of thanks to get the flow going, then over time I can post my thoughts on the sessions, the people, the location, the sponsors, the food, the practicalities of running a large conference and more. Wow, so many things to think about.

European Wine Bloggers ConferenceFirst, I need to restate my thanks to Ryan and Gabriella Opaz of Catavino. Although all three of us are listed as ‘organisers’ the load of all parts of the conference was not exactly evenly distributed and Gabriella in particular really does deserve an extra reward for making things happen as well as they did – just don’t hand her an open bottle of wine! (photo by eatlikeagirl)

Secondly, as with all conferences of this type, we struggled to keep everyone online so they could email, tweet, blog and generally record their impressions. The hotel network did not, unfortunately, seem up to the task as promised, but the boys from Adegga who are already experts in their own areas (check out their brilliant wine social site) also became our de-facto IT support setting up, monitoring and moving the network for 120 people. Thanks Andre, Andre and Emidio!

I must also mention all those who were at their second EWBC event. They too took on informal roles to support the team, welcoming new friends and encouraging the discussion, and I still think we managed to keep the tone very friendly despite growing the event so considerably. This is down entirely to the community-mindedness of all those involved. Thanks everyone!

So, briefly, what did I learn?

  • I really enjoyed Portuguese wine and must buy more of it to learn the key regional differences
  • Portuguese food is amazing and deserves a more relaxed enjoyment of it than I was able to devote
  • The people of Portugal are very warm and generous. We were always well treated despite being so unusual and being so poor at speaking their language
  • That cork is making great efforts and inroads, via people like Amorim, to gain our trust in it again as the best closure for quality wine (more on this very soon)
  • That bloggers themselves are still a strong community with an inclination to help others and share, so we need to build on this while we can
  • That differences between bloggers on certain issues that might seem important, such as monetisation, are vastly outweighed by what we have in common and we need more opportunities to meet face to face to remember this
  • That one of the main barriers to more international cooperation is language differences, something that can be easily, if expensively, overcome, and that otherwise we would benefit a great deal from working together. So, how do we fix this? Certainly not by sticking to our local cliques
  • That we still have not yet truly captured the essence of what the consumer is looking for regarding wine in social media, but we are getting closer
  • That I have a weakness for 70’s & 80’s dancefloor classics and revivals

All of these deserve a post of their own, so hopefully I’ll be able to raise some of these issues in more detail soon

In summary, if you like writing about wine and you didn’t make it to Lisbon this year, pay close attention to this site and to the event site to grab a place for next year!

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This entry was posted on Thursday, November 5th, 2009 at 12:23 am and is filed under wine culture. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • Was that move you tried on me a 70s dance-floor classic?
  • oh no, that was a modern 'noughties' invention :)
  • it was so bad that I wasn't able to come, too many things going on for me now, both personally and professionally. I did enjoy the reports and I'm eagerly waiting to know what happened in greater detail. Hopefully next year I'll be able to attend, I still remember how we enjoyed last year in Logrono. If I'm not mistaken, Francesco Zonin, who is a blogger and also part of the largest Italian family wine enterprise, Zonin Vineyards, proposed Veneto as the next venue. Sure, with the help of Zonin that could happen.
  • Lizzy15
    Robert, I was very sorry being unable to participate to this second edition, must been very interesting and exciting with all that people! But I hope to see you all agaain, for EWBC n.3, in Italy...in Veneto, my region!

    Lizzy
  • I think one of the main problems with wine in social media is that social media by its nature is dependent on user created content....ok sounds good but most wine drinkers I know will tell their friends about the great little boutique winery they tasted at, but would never review it on the net for millions of people to see, drive the price up and make the wine harder to find. How we bridge that gap is going to be crucial moving forward in wine and social media....at least I think so.
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