Immersed in wine video

My friend Christian Payne (aka @Documentally) has introduced me to lots of amazing technologies, especially opening my eyes to video, and this morning he pointed me to an incredible use of video technology to “immerse” the viewer in the action – yellowBird :: with the longest URL I have ever seen:

http://www.yellowbirdsdonthavewingsbuttheyflytomakeyouexperiencea3dreality.com

This technology (compared to the Google StreetView Car approach) uses multiple cameras to capture the action in all directions at the same time, merges them and then you can then change your viewpoint as you watch. Watch the video below and have a play – then imagine this as a tool for capturing the reality of harvest and the atmosphere of the winery. How much more would consumers understand about wine?

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About Robert

Robert McIntosh is a wine blogger and online communicator on WineConversation.com and ThirstForWine.co.uk, a prolific twitterer (@thirstforwine) as well as speaking at wine events. Robert is co-organiser of the annual Digital Wine Communications Conference, promotes international online wine communication, and advises companies about how to engage through social media. Robert also has some trouble communicating in the third person.

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