On wine and computer games

A Nintendo DS. My second attempt, this time wi...
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I thought I’d share a quick thought which occurred to me as I was preparing a presentation concerning wine tourism:

Question: How do you sell games consoles to older adults? How do you reach a new audience?

Answer (or one of them): You don’t focus on features like graphic speeds, but on benefits.

Case in point; Nintendo. The Wii Fit isn’t a “games console and controller”, it is a home fitness tool. The Nintendo DS Brain Training isn’t a game, it is mental exercise. Clever!

What are the lessons for wine tourism, and wine for that matter?

Firstly, we need to move beyond the “my wine is a product of the best grapes and wine making processes”. This is almost a given. It has some attraction for the enthusiasts, just like graphic card speeds do for others, but it doesn’t attract a new audience.

I wonder if you can think of any innovative wine communications/marketing examples out there? I’m a little hard-pressed myself, to be honest.

There are a few “Wine as Luxury Lifestyle Product” experiences, such as the Marques de Riscal Hotel & Spa, or “Wine as Environmentally Responsible Product” such as Banrock Station, but these are very few.

If you have any thoughts, or know of anything out there, do drop me a line.

Now, back to my Wii (the Fitness can wait, I’ve got Quantum of Solace to finish)

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About Robert

Robert McIntosh is a wine blogger and online communicator on WineConversation.com and ThirstForWine.co.uk, a prolific twitterer (@thirstforwine) as well as speaking at wine events. Robert is co-organiser of the annual Digital Wine Communications Conference, promotes international online wine communication, and advises companies about how to engage through social media. Robert also has some trouble communicating in the third person.