Tag Archives: beer

New Wikio ranking for wine and beer

Drive By: Liquor, Wine, Beer
Image by karmablue via Flickr

Gastronomes no more, it seems wine and beer bloggers have something to cheer and cry over at the same time.

Starting this month (July 2009), Wikio, the news site, has decided to split its previous ranking of top “Gastronomy” blogs into separate food and wine & beer rankings. It means it will be easier to spot closely related blogs, but I must admit some fondness for the previous practice that helped to bring food & wine (& beer) blogs together where they should be (see a previous post here).

So, without further ado, here is advanced notice of the top 25 Wine & Beer blogs in the UK & Ireland for July, but remember to read on below for some thoughts and Wikio’s answers to some of my questions:

1 Spittoon
2 Brew Wales
3 Pete Brown’s Blog
4 jamie goode’s wine blog
5 The Wine Conversation
6 Stonch’s Beer Blog
7 Tandleman’s Beer Blog
8 Pencil & Spoon
9 Sour Grapes
10 Bubble Brothers
11 Bibendum Wine
12 Bordeaux-Undiscovered
13 Drinking Outside The Box
14 Bordoverview Blog
15 Tyson’s Beer Blog
16 Robert Francis Wine
17 Irish Wine Contemplations
18 Barry’s Wine Notes & Memories
19 Burgundy-Report
20 Taking the beard out of beer!

Ranking by Wikio.

First to some initial thoughts & reactions:

  • Wine 13: Beer 7 (not a bad balance)
  • There are at least 3 “merchants” represented in this list. These businesses have achieved a respectable balance of selling their own products and providing interesting and useful content, making them amongst the top wine and beer blogs. Well done folks!
  • Several of these blogs in wine and beer are written not just by enthusiasts, but by journalists and authors with traditional media credentials (Jamie Goode, Simon Woods, Peter Brown, Tandleman and Melissa Cole). The cross over to new media channels will hopefully be good for them, for the quality of content in the blogosphere and certainly for readers everywhere.
  • Now that food blogs have been taken out, we are left with just one female voice in this ranking, Melissa Cole at Take the Beard out of Beer! (what’s wrong with beards anyway?). That seems a little unbalanced.

If you’ve any more thoughts on the table, do let me know. Congratulations to those who figure in this launch report.

A Wikio Q&A:

So, what do I make of it in general? I had a few questions going round my head, so I sent them to Wikio, and here are some answers:

Q1: What is the most important factor in assessing a blog’s “Ranking”? Traffic? Links? Subscribers? What sort of things should bloggers focus on to raise their profile?

For our ranking the position of a blog depends on the number and weight of the incoming links from other blogs. We count dynamic links, which means backlinks or links found within articles. So blogrolls and the like are not taken into account. Also the weight of any given link increases according to how recently it was published. The weight of a link also depends on the linking blog’s position in the Wikio ranking.

I must admit I think that link measures might be a little “self-serving”, indicating what other bloggers are reading, not what the readers are actually looking for, but I understand that as a machine-measures it works to some extent (it is important to Google for example).

In terms of raising your blog’s profile, therefore, it is more effective to be noticed by other bloggers, by leaving comments on their blogs, contacting them, working with them, etc. rather than employing traditional marketing techniques to build readership. Ultimately, if your content is good, I expect other bloggers will link to it anyway, but it does make you realise that ranking is still a schoolyard “popularity” contest to some extent.

Q2: How do you measure subscriber data? Is this not biased by including feeds to other networking sites (e.g. friendfeed)?

We do not measure subscriber data or traffic, just incoming links. We chose this as a means of measuring the most well-referenced blogs rather than necessarily the most widely read. Bloggers know the other blogs and discussions in their sphere of interest better than anyone, so a link from a fellow blogger is, we feel, a strong endorsement.

Again, it is a shame that ‘real’ indicators cannot be used for ranking. A blog’s subscribers and their loyalty over time, would be very strong measures of how ‘good’ a website really was at delivering value to its readers rather than how good it was at including content others might link to. However, I do prefer that it is not included until a reliable and accurate way is found to gather the same information for all blogs.

Q3: Does including a weighting for links from other top blogs not entrench a hierarchy and act as a barrier to new blogs?

Well it is not the case that a link from the blog in 4th place is worth more than the one in 5th place. Just that one from a blog in the Top 100 is worth more than one from 101st – 1000th. So the degree to which this affects the rankings is actually quite low, and is more intended to combat spam at the lower end.

The idea behind this more general principle is just that blogs that are higher up are generally more active and are more likely to have a better acquaintance with the subject matter, so they are more likely to link to things that are worthwhile. But as I said in practice this weighting does not make a huge difference and is actually pretty light. And it only takes effect on the first 100, then the next 900, then the next 9000 blogs etc.

What is more important and accorded a more calculated weighting is how recent an incoming link is.

I understand the need to filter out the spammers and aggregators. I still think that valuing a link from a subset of blogs creates an in-crowd that does work, in some way, to keep others out, but if the weighting is low, I suppose the overall effect will be minimal. I’d also like to see how well that system works as I have found sites like technorati to offer questionable statistics these days that vary from one week to the next.

Q4: Who really cares about rankings? Does it add value for bloggers or readers, or just drive even more traffic to those who are already successful? Is this just about vanity for bloggers?

The aim of the rankings is more just to provide an easy way for people to find quality blogs on a given subject. But of course we’re happy if people take pride in their position 🙂

Q5: What innovations does Wikio offer, or plan to offer, that would engage bloggers in these rankings – or is this just reporting and should we just get on with our blogging?

In fact, we are aiming to introduce a new feature so I’m glad you ask this! We would like to introduce expert bloggers in each field to help us enrich and maintain the rankings (and hopefully launch more new ones, too). We have just published something about this on our blog: http://blog.wikio.com/uk/2009/07/wikios-experts.html

We’d like anyone who is interested to contact us on info AT wikio DOT co DOT uk

I’m sure I missed lots of questions, but if you have any of your own, let me know and I’ll pass them on.

So, if nothing else, I urge you to not just read but to include links to your favourite blogs in your next posts, particularly to help support those who are starting out and are not yet in the top 100.

Of course, links back to this post would be MOST appreciated too 🙂

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The Beer Conversation

I hope you will indulge me and allow me to change the regular subject away from wine for a short while.

The subject today is beer. To be specific, it is Stella Artois and their marketing and PR activities. THIS is what I was inspired by!

I did not set out to think about beer marketing, but I had been trying to get along to a regular London Bloggers get-together for many months and I had failed 7 times already (that’s almost a year of events) so I made a special effort for the summer party.

To help celebrate the event, Stella Artois made the brave, and far-sighted in my opinion, decision to sponsor the event. Not only did they pay for drinks, but they also offered a quite unique prize – a trip for up to 6 bloggers in their Star Over London airship (or zeppelin) as seen above. Each of these seats cost up to £360, so it was no small prize!

Stella Artois managed to tie in this prize to their sponsorship of “Love Your Local“, a campaign they are supporting to highlight pubs that are at the heart of their community. To win the bloggers’ prize we had to describe what we liked about our favourite local. I happen to have a great local pub (The Honor Oak), so it was no effort to write about them – and it so happens that I won one of the prizes.

[You can see my pictures here]

I also discovered that, as well as their long-standing and well regarded television commercials, they have a new interactive site with a game and other goodies (not sure about the game – it looks wonderful, but is it a game or a movie?) that includes a great collection and presentation of their adverts (I think these are the cinema-length versions).

It is a sign of a good campaign that you can conduct several different activities but still manage to tie them together, keeping the brand profile high.

Stella Artois emerges as a well recognised brand that cleverly manages to sell itself as a “premium” brand whilst still managing to compete on the mass market in pubs and supermarkets (i.e. it still discounts!). As far as wine is concerned, only champagne has managed to achieve this.

Wouldn’t it be wonderful to see a similar branding concept in the wine business?

There are many reasons you won’t see a wine brand pay to brand a zeppelin or shoot some of the most beautiful cinematic ads, chief of which is that none can afford it, but the impressive link up between the promotions, and the single-minded (although no longer “Reassuringly Expensive”) and cleverly humorous presentation is something that would be wonderful to see.

[I ought to point out that Stella Artois is not immune from criticism either, with regard to its branding, but I don’t think it negates the point that wine brands who want to succeed, as well as surviving for somewhere between 82 and 642 years, can learn from this sort of consistent branding]