Tag Archives: communications

EWBC12 – Tech Tools

Every year at the EWBC, I conduct a workshop on tech tools that you may, or may not, be familiar with. Some are right off the innovation line, while others, have been around for awhile but need a reintroduction as to how they’ve grown or changed. I try to make it as jam packed as possible with tips and tools that might help you break out of your routine and try something new, as well as providing advice on how to use your current tools better.

Below you will find both the video (sorry for the quality) and slides. You can watch them in two windows if you want to follow along.  If you have any questions, leave them in the comments or send me an email. You can contact me here if you want to do some one on one consulting about your online presence or if you want to discuss bigger projects. Just shoot me an email: [email protected].

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A toast to wine freedom

In this 50th anniversary year of Amnesty International*, I propose a letter-writing campaign that might liberate wine stories from their digital prisons.

“Yet if these feelings of disgust all over the world could be united into common action, something effective could be done.” Peter Benenson

Please feel free to employ this whenever you come across egregious examples of “digital wine imprisonment” then give a “Toast to Freedom“.

Wine Class @ Diony Castle

[Template Letter – amend and complete as appropriate]

Dear [Winery]

It has come to my attention that the amazing, delicious and unique [wine], a wine celebrated by wine lovers across the world as an outstanding example of the craft and science of winemaking, has, by your actions and inactions, been digitally imprisoned and locked away from the gaze of millions of potential appreciative drinkers.

It was clearly established by international convention that the use of Flash-based web sites is cruel and unusual punishment, tantamount to torture. Wine lovers wishing to enjoy [wine] should not have to wait ages for screens to load, to sit through cringeingly self-congratulatory and irrelevant films, or install plug-ins just to watch bubbles burst on their screen or photographs drift in and out of focus.

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