Tag Archives: education

Give them Access, They Will Talk

3 Replies

Last week, the London International Wine Fair (#LIWF) saw the arrival of a new breed of exhibitor. This one was called “The Access Zone”.

The Access Zone was a combination of Press Office, Lecture Theatre, Consultancy Office, Networking Zone, Business Centre, Free Wi-Fi Spot and Sales Platform.

Instead of a stand being directed by a single company or brand, or acting as a neutral information or service point, The Access Zone was a place where ideas were exchanged, wines tasted and business contacts made. In many ways it was an exhibition within an exhibition. You can read some of the results here (thanks to @gabriellaopaz)

The organisers of the LIWF invited Ryan & Gabriella Opaz of Catavino.net, and my partners in The European Wine Bloggers Conference (EWBC), to help put together a site dedicated to Social Media in the wine business as part of the main event. This ‘hub’ was then home to all sorts of individuals and companies that wanted to explore the possibilities of social media for promoting wine, including this site as one of the main sponsors.

The users determined the content

What made this stand different was that all sorts of people in the trade were invited to give talks relating to social media tools and strategies. There were interactive talks on using facebook for wineries, wine fault seminars, promoting films, wine blending, personal branding (my own contribution), the launch of the EWBC 2010 in Austria, and more. The USERS determined the content, then stayed there to help others. It was about bringing our online social networks to life, and as such it was important to have the right people at the centre who could motivate and attract an interesting group of friends.

What did we discover? Well, in a show affected by the economic downturn and volcanic ash related travel woes, it was good to have a positive message to discuss. This was especially true online, but also in the trade press. The wine business is very interested in the potential of social media, but still uncertain as to how to achieve this. Having people there, not just us ‘consultants’, but practitioners, brands with experience and brands who invest in social marketing, they were able to get a better overall picture.

The stand was always busy, with a variety of bigger and smaller exhibitors coming to attend talks or meet someone on the stand, including generic wine bodies, wine journalists and winemakers. The stand also hosted Naked Wines‘ spectacular selection process where their ‘angels’ selected a wine (video) to import which then sold out in less than 24 hours! (more videos here)

The Access Zone is not necessarily a model for every future exhibition. In reality, embracing social media is something ALL exhibitors should do, but while adoption is still very low and exhibitors and visitors are interested in learning more in a non-commercial atmosphere, the Access Zone model is probably one that more exhibitions around the world should emulate. I suspect that many other wine events will now look to have such a space, and will invite key players from around the globe to fill it.

Did you come along? What did you think? Worth repeating? Was there other content you would have liked to see?

Well done James!

Related articles by Zemanta
Reblog this post [with Zemanta]

Are you a wine gamer?

4 Replies

I found out, through twitter, about a new wine related game in the style of Sim City called “Wine Tycoon”

Wine Tycoon claims you can:

Create the vineyard of your dreams in 10 of the most important wine regions of France. Commanding operations from your very own French chateau, build your winery, plant and tend your vines through all four seasons of the year, and hire staff to harvest and process your grapes.

That part sounds like it could be interesting if it adds a business dimension (who knows, it might train a generation of French winemakers to think about the value of international marketing) and could teach lots of game fans about the wine making process.

There are a couple of hints, however, that this has been developed or marketed by people who know more about games than wine. This is not necessarily a bad thing, but it would be good to make sure some of the key things people learn about wine are factually correct. Things like:

Produce 50 French wines such as Bordeaux, Burgundy, Pinot Gris and Champagne from more than 40 different grape varietals

Why Pinot Gris? The others are regions, not grapes, so hopefully the makers will go some way towards educating gamers about what varieties, and blends, are used in the classic regions. Apparently there is a wine “encyclopedia” included in the game, so that should be interesting.

Anyway, for most of my readers this will be somewhat academic as it seems that the game will only be available in the US initially. I hope it does well and we get a chance to try it too. If the makers want to get me a copy for evaluation from a UK/European perspective, I’d be happy to test it!

Related articles by Zemanta
Reblog this post [with Zemanta]

The Wine Gang – friend or foe?

2 Replies
The Wine Gang

The Wine Gang

[Update: it has been pointed out that my title, written in haste, is a bit unfair. I’m not going to change it, but please treat it lightly. I was intending to jokingly refer to fear of ‘gangs’ not to suggest one might actually fear these lovely people :)]

What if you were a well respected wine industry journalist or commentator and you tasted literally hundreds of wines a month, but your main paying gig (newspaper, magazine, TV show) only gave you time and space for a handful? What would you do with all the rest of those notes, impressions, events and connections?

Well, one answer is to blog about it … but I would say that! That’s a story for another post.

Another is to put them together in handy newsletter and sell it to wine lovers around the UK and the rest of the world. The problem is that the Paid Subscription model is either dead or on critical life support.

However, The Wine Gang are attempting just that. The ‘Gang’ consists of well known names such as Tom Cannavan, Olly Smith, Anthony Rose, Joanna Simon and Tim Atkin. Each month they publish a newsletter with around 200 tasting notes for an annual subscription for consumers of £20.

What marks this out for me?

It is presented in a way that is actually useful to the average consumer.

Instead of being a collection of hundreds of tasting notes of wines by some sort of ‘theme’ like region or style, these tasting notes are arranged by retailer or importer. They are grouped so that you can reasonably put together a shopping list of wines to try and have some chance of actually getting them easily, and they also recognise this by making the report printable so you can take it to the shops with you.

Ultimately, unless you are a real wine fanatic, you want what you read about on the internet to educate and inform your own drinking, so it really ought to be focused on what you can buy – or at least let you know where you can source it.

The Wine Gang newsletter also includes a few handy summaries in their different “Bunches of 5” lists from each newsletter, which not only has the usual ‘best’ groups, it rather unusually also includes “This month’s shockers” – always a favourite read of mine.

I do have a few issues with the site;

  • It brings together some of the top wine communicators in the UK and all we get is one article and the tasting notes. Where is the personality?
  • There is little interaction with readers. In this era of ‘social media’ it feels old-fashioned and aloof
  • In a market like the UK that is very price-driven, it needs to communicate better how the “investment” in a subscription can be repaid
  • It would benefit from a broader range of content such as audio, video and images to bring the content to life
  • The site, and its contents, are not well publicised enough and are hidden from the main ways that consumers will find it – search engines

The question is whether consumers will be prepared to part with their cash for a newsletter when so much similar content is available free?

That remains to be seen, but I think that if the personalities behind the site could step forward a bit more, it would have a reasonable chance.

It does, once again, raise the interesting question: What is a Tasting Note worth?

I will try to address that question shortly.

Disclaimer: Several of the members of The Wine Gang are personal friends as well as colleagues. I have worked in collaboration with The Wine Gang in a professional capacity, and will be sponsoring an upcoming promotion, but these are my personal views and I have been a paid subscriber of the newsletter since the first edition.

Related articles by Zemanta
Reblog this post [with Zemanta]

Oysters and Champagne: Sharing the experience

6 Replies
Oyster from Marennes-Oléron
Image via Wikipedia

On Friday March 6th, I shall be putting myself through a challenge – and thanks to the wonders of social media, I am fully expecting this to be recorded, broadcast live and commented upon for some time to come.

If you still need an additional reason to watch, I have had to admit that I have not ever really eaten oysters… Watch me live – you never know what might happen.

Galvin at Windows has decided to put on a “showcase event”, the kind that happens all the time in restaurants for those lucky enough to be considered “influential” enough to be invited – and by this I usually mean the traditional restaurant review Press and also key clients. However, for one of the first times in my experience, this will be done for the benefit of bloggers and other Social Media users AND shared with everyone via video streams and live blogging/tweeting.

Once again, I take my hat off to Fred at Galvin (@galvinatwindows) for his confidence in this medium.

I will be amongst a select group of wine & food bloggers, along with representatives from TrustedPlaces, to meet the suppliers of Galvin at Windows Oysters (Wright Brothers) and their Champagnes (Bibendum). The idea is to have a fun event, matching and rating different oysters, champagnes and the best combination of these, and do so in a way that lets others learn more about the subjects as well as about the restaurant.

Inspired PR! Even if I hadn’t been invited to take part I probably would have watched.

For those interested in the experience that, to be honest, most of us cannot afford, this type of event is a great way to learn about both both oysters and champagne, and matching them, through a medium that is so much more interactive and relevant than television. Hopefully we will ALL learn a lot from this event.

This will all take place between 16:00 and 18:00 (London time) via Twitter (follow #galvinw), via live blogging (although I’m not sure on what blogs yet) and also on the World TV channel Ustream.tv – to watch, click here.

If you still need an additional reason to watch, I have had to admit that I have not ever really eaten oysters. I believe I may have tried them as a child, but not since. I think that making this event my first proper experience is both wonderful (might as well start with the best), and terrifying. Watch me live – you never know what might happen.

Related articles by Zemanta
Reblog this post [with Zemanta]