It’s a bit if speculation, but I’m guessing that Virgin Wines is about to start targeting US consumers having been built up in the UK.
Since they started they’ve always been at www.virginwines.com which, when they started (as one if the longest lasting players in this space), was sensible as country specific domains such as .co.uk were still misunderstood and mistrusted.
It seems that they are transferring their existing site to the www.virginwines.co.uk URL and asking bloggers who had included links to their old site to change all their links (a PITA for no specific reward other than doing a favour for our readers and their Google visibility).
Why would they do that? Presumably because they have separate plans for the .com URL
I have not seen any announcement about a US consumer launch, but it makes sense to expect one. It will be interesting to see how the model works in the complex US market, and what that means, also, for the UK business.
If they have a much bigger market they could end up simply sourcing more volume lines, or they could increase their buying power for more, small parcels of greater interest, we shall see.
Anyone know any more about this? Presumably someone at Virgin Wines is watching 😉