On the subject of wine innovation, one thing I forgot to post was a very quick video shot of Patrick Schmitt, Editor of The Drinks Business, sampling a new form of single-pour packaging, called OneGlass at the Fine Wine Fair.
The concept is a single pour of only 100ml, which is actually less than the smallest small glass of wine in the UK (currently 125ml), in a tear-away package that requires no corkscrew, and probably no glass!
The package is meant to look like a cardboard cut-out of a bottle, and is so thin it could probably be taken for this. I imagine it would be really easy to take on travels, picnics, or even into those places that might usually frown on alcohol being consumed.
It’s almost like getting a wine postcard!
Interestingly, although I had no idea how long it had been in this package, nor how it had been handled, the wine was not tainted, and pretty much delivered what it promised – a drinkable Italian Sangiovese.
What more can you ask of a pack?
No idea how many producers will use these, nor how consumers will adapt to the package or the serving size, but it is certainly a brave concept.
Update: there is a limited amount of further information, and a lot of marketing spin, on the producer’s website at http://www.oneglass.it/:
The materials are apparently:
Oneglass, made of paper (75%), polyethylene (20%) and aluminium (5%), is a packaging that can either be entirely recycled or used as a bio-fuel.
In the former case, it is disposed of with waste paper and then its elements are separated and re-used, in their raw material state, respectively in the paper and plastic industry. As a bio-fuel, however, the paper is burned cleanly, the polyethylene is transformed into water vapour and carbon dioxide, while the aluminium becomes aluminium oxide, a substance that is then used to produce paper. Two different ways for 100% recyclability.
- Boxed Wine At Its Best (mywinesdirect.com)
- Here’s to Wine in a Cup (blogs.wsj.com)
- Just One Thing: Green Your Wine – Go Boxed (abcnews.go.com)
- Adventures in Alternative Packaging (wine-by-benito.blogspot.com)