Tag Archives: promotion

Social media challenges

Despite the lack of updates on this blog, I have actually been working feverishly on interesting wine-blog-related projects over the last few weeks, so much so that I have rather neglected this place. Here are just a few of those projects – they are a lot of fun, but I also think that the participants, including myself, and the wine business, are learning a lot from them too.

L’Anima wine challenge

I’ve been working with this amazing Italian restaurant to help shed a little light on Italian wines, grape varieties and also into the process of adding wines to a wine list. For more details, check out the wine social media site I put together for the #lanima project with Gal Zohar, sommelier at L’Anima and Dan Coward from Bibendum.

Tesco Wine Fair

Working with video is fun and useful, but this is a very different medium and experience makes a big difference – both in front of and behind the camera. I am working with a friend of mine at double-barrelled.tv to learn more about this. This week we made our first attempt on behalf of Castillo San Lorenzo for a Tesco Wine Fair promotion.

European Wine Bloggers Conference & #ddmsummit (Drinks and Digital Marketing Summit)

Lots of developments in the planning of the EWBC, a project I am VERY excited about this year, but in part because of this, I have now also been invited to share my thoughts on the influence and potential of social media (or Digital Marketing) for the WHOLE drinks industry, not just wine, at the #ddmsummit being put together by Cube and The Drinks Business. More on this soon.

Wine is not just for wine bloggers

This post follows neatly, although it wasn’t planned that way, from the last one.

A wine region in Spain wants to invite a select group of influential bloggers to visit their region, possibly in June, to learn about the wines, about the local food it matches with, and a little about the region itself as a tourist destination.

The first port of call, in Social Media, would be wine bloggers in key markets like the UK, … but why just wine bloggers?

I’ve said before that if we want to make wine more relevant and less threatening to more people, we need to “reach beyond the wine bubble” and talk to others who also influence consumers interest in wine, such as foodies, event organisers and travel bloggers. If this group felt comfortable discussing and recommending wines, the Wine Conversation would be transformed!

So, I’ve offered to put together a list of interested UK bloggers, but also of those active in other forms of Social Media, so that this wine region might decide to invite a broader selection of them and thus have lots of different people learn more about it.

Disclaimer bit: this is nothing to do with the wines or wine regions I represent, it is on behalf of a friend who is working with the wine region in question, and who asked me to reach out to my UK followers.

Why these categories, and why bloggers in particular?

The cost of the trip will not be insignificant for the wine region (few wine regions have big budgets) and they hope to have those who come write about their experiences and share them with their audiences. This is easiest where writing about the trip will be ‘in context’ for those bloggers. For example, it might not be that easy for a tech blogger to suddenly switch to writing about great wines from Spain (although I accept that depends on the blogger).

Also, why bloggers? All can be considered, but from the region’s perspective, they’d obviously love to have the kind of content, reach and permanent record offered by blogs (and I mean written word, photography and video). Remember, this is a BIG step for a wine region only used to talking to wine journalists working with established media.

Finally, I’m afraid they cannot bring everyone. I believe the trip will be for 5 or so people, so I’m afraid quite a few of you will be disappointed, but I promise to let everyone know if more such trips arise, so it’s worth getting involved anyway. I have no idea what criteria they might use to select a group, beyond making this a fun, influential and eclectic mix to see what an investment in Social Media might deliver for them.

I already have a pretty good list of foodies and some events people, as well as a few unusual requests that could be very interesting too, but if you want to throw your hat in the ring, you can do it publicly by leaving me a comment here, sending me a Direct Message on twitter, or an email at: thirstforwine AT gmail DOT com – and if you were to say WHY they should choose you, that might help 🙂

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Making money by blogging about wine

Well, that’s a headline guaranteed to bring in the masses!

In fact it is just a tease. I’m working on an article on this topic as part of the UNconference over at the European Wine Bloggers Conference.

I have a few ideas of HOW it could happen, but I wondered if anyone had any ideas of IF this has happened?

If anyone has any concrete examples of promotions going on out there (past, present or future), I’d love to hear about them as I hope the article will act as a major discussion point for a good while.

If anyone has a blog out there who has made money, or a service they want them to know about, get in touch.

I recently came across this example from Berocca which I thought was pretty cool, even if it doesn’t pay the rent, and of course there are networks like FoodBuzz and VinoClic.

But are any wine brands, of food brands, spending their marketing budgets and arranging media placement on wine blogs?

Please let me know in the comments or by email: [email protected]

(oh, and I’m trying to keep this a Stormhoek-free discussion – we’ve all read about that one already)