Is there something intrinsically “Italian” about a website built in Italy like there is something uniquely Italian about the country’s wines (beyond the obvious language issue of course)?
I don’t think so. However, there might be something uniquely Italian about how a problem is addressed and solved. For example, I’m attending a “wine” conference in Genoa, and amongst the 20 or so speakers at yesterday’s “unconference” were two olive oil producers and a producer of wonderful balsamic vinegar – all talking about the same issues of building their brand, sharing their personality and delivering expert content using the web. Who knows, maybe this cross-fertilisation of ideas might bring new insights or opportunities?
This is the sort of “outside the box” thinking and discussion we hope will emerge from bringing together bloggers who have an interest in wine, including food, travel and maybe other bloggers, at the European Wine Bloggers’ Conference (EWBC). Maybe it will be the Italian balsamic vinegar, or the Spanish wine tourism or maybe the Portuguese designer that will spark the discussion that will lead to a new approach to sharing wine online. Who knows!?
In the meantime, I must say I’ve been reminded of, and impressed by, the range of wines made in Italy, but which are so hard to find outside of it. It is a shame it is so hard to find wines such as the indigenous Pigato, Ciliegiolo, Cesanese and Cannonau – instead of the ubiquitous Pinot Grigio (does anyone know of a great resource on Italian grapes to link to?). I urge you to explore these further.
And on that note, I’m off to taste more wines from 125 producers at TerroirVino. A presto!
This weekend I will be heading off to Genoa (or Genova as our hosts call it) to attend TerroirVino.
TerroirVino is the creation of my friend Filippo Ronco, who has also established one of Italy’s premier wine resources, TigullioVino. I met Filippo when he attended last year’s European Wine Bloggers’ Conference and I was very impressed by his determination to create a whole series of tools for wine lovers and publishers. His business also covers an advertising network for bloggers and the Vinix wine social network.
TerroirVino is a conference and tasting. On Sunday I will be taking part in Vinix Unplugged, an unconference to discuss wine, food and marketing online. I will be on at 15:00 (I think) to present the 2009 EWBC (European Wine Bloggers Conference) and some of this may be streamed live here. Monday promises a wonderful array of top Italian wines as there are 125 exhibitors pouring their wines in the Palazzo Ducale in Genoa. Expect a few tweets and twitpics from me to make you all jealous.
I hope to let you know what exciting things are happening in Italy that might have an impact beyond that country, and hopefully also meet some of the marvellous range of Italian wine bloggers attending the event. Most of all, I look forward to sharing information about the 2009 EWBC with everyone.
If you are coming to the conference or tasting, please say hello – or even Ciao!
A presto amici!