Tag Archives: voga

A closer look at VOGA wine packaging

For some reason, probably because it is the only wine I mention available more widely in North America than here in the UK, my most popular and enduring post concerns the packaging of a wine called VOGA.

VOGA wine bottle

VOGA wine bottle

In the interests of giving readers a little more of what they want, I decided I’d buy a bottle when I spotted it in Canada recently, and find out a little more about it.

I’m still amazed, as I was when I wrote my last post, that this producer can make any money with what must be incredibly expensive packaging. It isn’t quite a diamond encrusted bottle, but the investment required to buy these unique bottles and add several layers of closure (see pictures below) must be awfully high.

One of the main reasons most wineries (whose margins are small compared to beer or spirits companies) use standard shapes of bottles is that they are produced in large quantities. This makes them easier to source, and cheaper – something rather important in these cost-cutting, margin-slashing times. However, clear differentiation is difficult to achieve on wine shelves so I commend them for trying.

I heard at one stage that these wines were to be available in the UK, but the importer mentioned at the time does not have them listed on their site, so I assume it fell through. My enquiries through the VOGA site remain unanswered several weeks later – not great customer service.

I don’t write tasting notes on this blog, but you can probably find some recommendations on Snooth, but the VOGA Quattro did match a spicy pork dinner well 🙂

Layers of packaging 2 & 3 (Plastic Cap, Plastic Seal & Cork)

Wine in VOGA

VOGA wines
Continuing the theme of new wine packaging, some Italians (who else?) have taken wine packaging into areas usually reserved for perfume, and more recently branded water, with the launch of VOGA.

I like the packaging. It is simple, elegant and modern. We have seen things like this in water, and to be honest I like them, but I do usually think that those that use them are probably offering style over substance. However, it appeals to those with an eye for fashion and design, and therefore probably the younger fashion-conscious adults that establish trends (i.e. not me).

It seems that it uses a standard cork under there and that the cap is “resealable”. This is something new as well. They have also designed interesting POS materials to help to promote it, and sell it in a 15(!) bottle triangular case, although that last part is just silly.

As for the wine, the white is (surprise, surprise!) Pinot Grigio, and the red is a rather odd blend of international varieties from Sicily which seems to be designed to tick all the boxes (consumers should recognise and like at least one of them).

All in all, if this has actually made it to the market, it looks like something daring and inventive and I wish it luck. It does rather smack of a design student’s fantasy project rather than a proper commercial proposition, but then new ideas sometimes do.

Apparently it sells in the US for about $12 which isn’t bad, but the only stockist in the UK that I could find only sells it as a gift, and at over £20 at that.

If anyone comes across a bottle, please let me know.